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5 Reasons Social Media is crucial for SEO

Tom Arida (2022-04-23)

What the heck does social media have to relate to SEO? MWI gets the information frequently from clients who are prospective or current. Social media is rapidly growing marketing channel that most businesses have only begun making use of in the last few years, however it's essential to utilize it in particular if you're putting resources in SEO. Setting up and managing social media accounts are extremely important for supporting SEO efforts, although the benefits of social media aren't always evident. Below are five reasons why social media is important for SEO.

maxresdefault.jpg1.) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online conversations as part of their ranking algorithms. A social engagement happens when people comment, like, share, or tweet about an article. The more the number of social interactions that a piece content has, the more social signals you send to your website. These social signals are used by search engines to rank the content. It's a method of determining what content is popular with users over what their automated algorithm determines to be top-quality. The content you've created can be immediately indexed in the event that it's receiving lots of social engagement.

2.) Link Building
It's long gone of going out and asking for websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to link build by using the traditional method of creating high-quality content that is relevant. How do you reach out to websites which are willing to hyperlink to your website, even if asking them directly would be thought to be "unnatural"? Social media can help. Social media allows you to expose your content to people who are willing to share it with others, should it be worth linking to. People who be able to share your content with other people increasing your influence.

3) Amplification of content
It doesn't matter how good your content is, it will not achieve much success until you amplify it. Email marketing can be an excellent method of amplifying content but it will only reach those in your list of marketing contacts. Social media can help you increase the reach of your content. If you publish your content to your followers, they'll spread it to their own followings If they are satisfied with the content. These people will then be able to share it with their followers, further increasing your reach. In return, you will gain lots of relevant traffic and inbound links, as well as social signals and brand awareness All of which are utilized by search engines to judge the quality of your content.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Alongside boosting your content social media can also help build brand awareness. Google calls this co-citation. Co-citations can be created through social media to improve Google's credibility and aid in branded searches.

5.) Social Indexing
Search engines have been indexing social media profiles for a number of years now so they can now appear on search result pages. This allows your brand to be listed in search results on branded queries that are not limited to your company website. This gets better. Individual Tweets from Twitter were at one time indexed and displayed in search results too - enabling another way for your website to be ranked in search. It was temporary, however it was a short-term solution, and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.