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Five Reasons Why Social Media Is Important for SEO

Alisa Hipple (2022-04-23)

What does social media have to relate to SEO? At MWI, we get these questions frequently from our potential and current clients. While social media has become an increasingly popular channel for marketing in recent years, the majority of companies have not yet started to take advantage of the potential of it. This is especially important for companies that are investing in SEO. Making and managing social media accounts are extremely essential to aid in SEO efforts, even though the benefits may not be immediately obvious. Of the many reasons why you should consider the use of social media in your online strategy, here are 5 advantages of it for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. A social engagement is the time when people share, like, comment or تزويد مشاهدات يوتيوب share tweets about content. The more social interactions a piece of content receives, the more social signals you can build for your site. Social signals are utilized by search engines to rank the content. This is a method for search engines to identify the content that people are most interested in and what their algorithm deems as high-quality. Content can be immediately indexed when it's getting a lot of social interaction.

2) Link Building
It's long gone from the time that you could solicit hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to build links in the traditional way: create high-quality content that is relevant. But how do you reach sites that would be willing to link to your site if asking them directly is considered an "unnatural" link building practice? Social media is your answer. Social media lets you share your content with relevant audiences who may be willing to link to it, when it's worthy of linking to. These users will then share your content with others and increase your reach.

3) The amplifying of content
You could create any good-quality content that you wish to, but it won't gain any traction without amplifying it. Yes, email marketing is a great way to amplify the content, but it'll only reach those in your marketing database. Social media can help you expand your reach with your content. If you share your content, your following will also connect with their friends if they find it useful. Then those people will share it with their following to increase your reach. In return, you gain lots of relevant traffic and inbound links, as well as brand recognition and social signals These are all utilized by search engines to judge the quality of your content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Brand image and recognition can inform search engines much about the credibility of your website and how much it is considered reliable in their ranking algorithms. Social media can help build an image for your business and also boosts the content you publish. Google refers to this as co-citation. The creation of these co-citations via social media can help increase Google's trust in your website , and will also help by using branded search terms.

5) Social Indexing
Since the search engines are able to index social media sites these profiles are now showing in search results pages. This allows your brand to appear in search results for specific queries that aren't only restricted to your business's website. However, it's even more than that. Individual tweets on Twitter were at one time indexed and displayed in search results too providing another method to ensure your content's ranking in the search results. It was only for a short time, however it ended and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.