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5 Reasons Social Media is crucial for SEO

Tom Arida (2022-04-23)

What do social media have to do with SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a fast expanding marketing channel that many companies have only started to take advantage of over the past couple of years, yet it's vital to take advantage of it when you're investing funds into search engine optimization. While the benefits of using social media may not seem immediately obvious, they are essential for SEO help. Out of the numerous reasons to think about social media as part of your online strategy Here are five reasons it's important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some period of time. Social engagements occur when people like, comment or share tweets about content. A piece of content that has more engagements on social media will have more social signals. Search engines evaluate these social signals, and consider it a quality factor when ranking content. It's a method of determining the quality of content that people are able to use in comparison to what their algorithm determines to be good quality. The content you've created can also be indexed instantly whenever it's attracting a significant amount of social interaction.

2.) Link Building
Long gone are the days of going out and soliciting websites to add links to yours. Google's Panda/Penguin algorithm has forced SEOs to build links in using the old method: make good quality content that is pertinent. How do you get in touch with websites willing to link to your content , if they are not directly approached as an "unnatural" practice for building links? Social media is your solution. Social media can help you place your content in front of relevant audiences that may be in a position to influence them to link to your content in the event that it is worthy of linking to. These people will promote your content to others, increasing your influence.

3.) Content amplification
It doesn't matter how high-quality your content is, it's not going to gain traction until you amplify it. Yes, email marketing is an effective way to boost content, but it'll only reach those in your database of marketing. It is possible to reach new audiences through social media. Once you share your content, the people who follow you will also spread it to their networks in the event that they find it helpful. This will cause them to spread the word to their networks, further increasing your reach. You will also gain relevant traffic, inbound linking, social signals, and brand awareness All of which are used by search engines to make quality determination.

content amplification lifecycle

4) Brand Recognition and Signals
Brand identity and awareness can inform search engines many things about the quality of your site's content and how much it is respected in their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the quality of your content. This is what Google refers to as a co-citation. These co-citations are built through social media to improve Google's trust and شراء متابعين تيك توك assist with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing the social media pages for a few years now which means that they show up in results pages for search engines. This allows your business to be displayed in search results for branded search queries on more than just your company website. It's even more effective. Tweets on their own from Twitter were once searchable and were displayed in search results. This allowed your content to rank higher on the results of a search. It was only temporary for a couple of months before Google took the decision to end it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.