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5 Reasons Why Social Media is essential for SEO

Tom Arida (2022-04-23)

What does social media provide in terms of SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is a rapidly growing channel for marketing that most businesses have only begun to take advantage of over the past few years, but it's vital to take advantage of it in particular if you're putting resources in search engine optimization. Although the benefits of social media may not be immediately apparent, they are essential for SEO help. Of the many reasons to think about the use of social media in your online strategy, here are 5 reasons why it is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for some period of time. When people share content via Twitter, Facebook or comment on a piece of content that is known as a social engagement. A piece of content that has more social engagements will have more social signals. These social signals are used by search engines to rank content. This is a method for search engines to know the most popular content and also what they consider to be as high-quality. The content you've created can be immediately indexed if it's receiving a lot of engagement on social media.

3 years ago2) Link Building
It's long gone of going out and asking for websites to link to yours. In the wake of Google's Panda and Penguin algorithms, SEOs are forced to do link building the old fashioned way - create high quality content that is linked-worthy. How do you get in touch with sites that would be willing to link to your content , if asking them directly is considered an "unnatural" practice for building links? Social media is the way to go. Social media lets you publish your content to interested audiences who might be willing to link to it, if it is worth linking to. They will also promote your content to their friends, further increasing the influence of your content.

3) Content Amplification
You can create all the high quality content you want however it will not gain much traction without amplification. Yes, email marketing is an excellent way to increase the reach of your content, but it will only reach the people in your marketing database. It is possible to reach new audiences through social media. After you have shared your content, your followers will spread it to their networks if they find it useful. Then those people will be able to share it with their followers, further increasing your reach. Additionally, you will gain relevant traffic through inbound linking social signals, inbound linking, and brand تزويد مشاهدات يوتيوب recognition All of which can be used by search engines to make quality determination.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines will use your brand's reputation and image to assess the quality of your site and how trustworthy it must be within their ranking algorithms. In addition to boosting your content social media also aids in build brand awareness. This is what Google refers to as co-citation. The creation of these co-citations via social media can improve the trust Google has in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media sites since a while so they can now appear in results pages for search engines. This allows your company to be displayed on search results when you type in branded searches on more than the site of your business. But it gets even better than that. Individual Tweets from Twitter were once indexed and shown in search results too which gave another means for your content to rank in search. The service was temporary for a few months before Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.