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5 Reasons Why Social Media is Important for SEO

Raina Cram (2022-04-22)

What do social media platforms have to offer SEO? At MWI, we get these questions frequently from our the current and potential clients. While social media has been an increasing marketing channel over the last few years, many companies haven't yet begun to take advantage of the potential of it. This is especially true to consider if you're planning to invest in search engine optimization. Making and managing social media accounts are crucial to support SEO efforts, though their benefits aren't immediately evident. From the myriad of reasons to consider social media as part of your overall strategy to be online, here are 5 reasons why it is essential to SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversations in their algorithm for ranking. If people tweet, share, like, comment or شراء متابعين تويتر share the content they like it is referred to as a social engagement. The more social interactions a piece of content has, the more social signals you can build for your site. These social signals are used by search engines to rank content. This allows search engines to determine the content that people are most interested in and what their algorithms consider as high-quality. A piece of content could be instantly indexed when it's getting a lot of social engagement.

2) Link Building
It is long past the time that you could solicit links from other websites. With the emergence of Google's Panda and Penguin algorithms SEOs must create links in by hand to create quality content that is link-worthy. How do you get in touch with sites that would be willing to link to your content if you ask them directly, which is an "unnatural" link building practice? Social media is the answer. Social media allows you to post your content and share it with relevant audiences who may be willing to link to it in the event that it's worth linking to. These people will be able to share your content with other people and increase your reach.

3.) The amplifying of content
You can write all the top-quality content you like but it's not going to gain an enormous amount of attention without amplification. Marketing via email is an effective method to increase the reach of your content but it will only be able to reach the people on your list of marketing contacts. Social media enables you to expand your reach with your content. When you share your content, those who follow you will share it with their following if they find it useful. These people will then be able to share your content with their followers, which will increase your reach. You will also gain relevant traffic and inbound links social signals, as well as brand recognition, all of which can be utilized by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines many things about the quality of your website and how much it should be considered reliable in their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. This is what Google calls co-citation. Building these co-citations using social media will help improve Google's trust in your company website as well as helping with branded search queries.

sr-ar-final-141028111452-conversion-gate5) Social Indexing
Since the search engines index social media sites these profiles are now showing in search results pages. This lets your company's brand be listed in search results on specific queries that aren't restricted to your website. This is even better. Individual tweets from Twitter were once searchable and displayed in the search results. This allowed your content to rank higher on searches. This was just temporary for a couple of months until Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.