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5 Reasons Why Social Media is Important for SEO

Raina Cram (2022-04-22)

What exactly does social media have to do with SEO? At MWI we hear this a lot from potential and current clients. Social media is a fast expanding channel of marketing that many companies have only started taking advantage of in the past few years, but it's very important to leverage when you're investing resources in SEO. Creating and managing social media accounts are extremely crucial to support SEO initiatives, but the benefits may not be immediately obvious. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some time. Social engagements occur when people comment, like or share a tweet on a piece of content. A piece of content that has the highest number of social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of content. This is a way for search engines to decide what content people consider to be most valuable and also what they consider to be as high-quality. The content you've created can be quickly indexed when it's getting a lot of social interactions.

14-140917191055-phpapp02-thumbnail-3.jpg2.) Link Building
It's been a long period when you could just make a request for hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithm SEOs must create links in using the old-fashioned method to create quality content that is worthy of linking. How do you reach websites who are willing to link to your website, even if you ask them directly, زيادة مشاهدات اليوتيوب which would be thought to be "unnatural"? Social media is the way to go. Social media can help you expose your content to of people who are interested and could be convinced to link to it when it's worthy of linking to. These people will promote your content to others and boost your authority.

3.) Amplification of content
It doesn't matter how good your content is, it's not going to achieve much success until you amplify it. Sure, email marketing can be a great way to amplify the content, but it'll only reach people within your database of marketing. It is possible to reach new audiences via social media. If you share your content, those who follow you will connect with their friends when they are satisfied with the content. This will allow them to be able to share your content with their followers, زيادة مشاهدات اليوتيوب thereby increasing your reach. You will also gain relevant traffic through inbound linking, social signals, and brand recognition and can be used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's reputation and image to assess the quality of your site and how reliable it ought to be for their ranking algorithms. In addition to boosting your content social media can also help to increase awareness of your brand. This is what Google calls co-citation. These co-citations can be developed via social media in order to increase Google's trust and assist with search results that are branded.

5.) Social Indexing
Search engines have been indexing social media sites since a while, which means they now appear in results pages for search engines. This allows your business to be listed in search results on search queries that are branded and not limited to your company website. But there's more than that. Individual tweets from Twitter were at one time indexed and displayed in search results, too providing another method for your content to rank in search. However, it was only temporary it ended and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.