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Five Reasons Why Social Media is Important for SEO

Raina Cram (2022-04-22)

What does social media have to in relation to SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is an incredibly growing channel for marketing that most businesses have only begun making use of in the last couple of years, yet it's very important to leverage - especially if you're investing efforts in search engine optimization. While the advantages of social media may not seem immediately apparent, they're vital for SEO aid. Here are five benefits of social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. A social engagement is the time when people share, like, comment or share a tweet about an article. Content that has more engagements on social media will show higher social signals. Social signals are utilized by search engines to determine the quality of content. This allows search engines to know what content people consider to be most valuable and what algorithm they believe to be good quality. A piece of content could also be indexed instantly when it's getting a lot of engagement on social media.

2.) Link Building
It's long gone of asking for شراء لايكات فيسبوك websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to build links in the traditional way: create top-quality content that's relevant. How do you get in touch with sites who are willing to link to your content , if you ask them directly, which is an "unnatural" link building technique? Social media can help. Social media enables you to put your content in front of relevant audiences that may be convinced to link to it should it be worthy of linking to. People who share your content with others and boost your authority.

3) Content Amplification
It doesn't matter how high-quality your content is, it's not going to get much traction without amplification. Email marketing can be an effective method to increase the reach of your content , but it can only reach people in your marketing list. It is possible to reach new audiences through social media. If you share your content, those who follow you will be able to share it with their followers should they find it valuable. These people will then be able to share it with their followers to increase your reach. In return, you gain lots of relevant traffic such as inbound links, branding awareness and social signals These are all utilized by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines will use your brand's identity and awareness to determine the quality of your site and how trustworthy it needs to be within their ranking algorithms. Social media is a great way to increase an image for your business and also boosts your content. Google calls this co-citation. These co-citations can be developed by using social media to boost Google's trust as well as aid with search results that are branded.

5.) Social Indexing
Since the search engines are able to index social media accounts these profiles are now showing in search results pages. This allows your company to be displayed in search results that include branded search queries that are not limited to only your website. It's even more effective. Individual tweets from Twitter were once indexable and were displayed in the search results. This allowed your website to be ranked higher in the search results. It was temporary, however, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.