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5 Reasons Why Social Media is essential for SEO

Domenic Degree (2022-04-22)

What do social media platforms provide in terms of SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is a rapidly expanding marketing channel that many businesses have only recently begun taking advantage of in the last few years, however it's crucial to make use of - especially if you're investing funds into search engine optimization. Creating and managing social media accounts is extremely important to assist in SEO efforts, although the benefits are not immediately obvious. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for a long years now. When people share content via Twitter, Facebook, comment or share the content they like, this is called a social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. These social signals are used by search engines to determine the quality of content. This allows search engines to know what people find most useful and what algorithm they believe to be high-quality. A piece of content could also be indexed instantly if it's receiving a lot of engagement on social media.

2) Link Building
It is long past the period when you could just get hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to build links using the old method: make high-quality content that is relevant. What is the best way to reach websites who are willing to link to your content, if asking them directly would be thought to be "unnatural"? Social media is the answer. Social media allows you to put your content in front of relevant groups of people who may be in a position to influence them to link to your content should it be worthy of linking to. These users will then spread your content among others, increasing your influence.

3) The amplifying of content
You could create any high quality content you want, but it won't gain much traction without amplification. Marketing via email can be great method to boost content but it will only reach people in your list of marketing contacts. Social media lets you expand your reach with your content. If you share your content, your followers will also connect with their friends when they are satisfied with the content. Then those people will also share it with their friends and increase your reach. Additionally, you will gain relevant traffic and inbound links as well as social signals and brand awareness All of which can be utilized by search engines to make quality determination.

content amplification lifecycle

4) Brand Recognition and Signals
Brand recognition and brand identity can tell search engines many things about the quality of your site and the extent to which it can be trusted in its ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the quality of your content. Google calls this co-citation. Building these co-citations using social media can help increase Google's trust and confidence in your web page and also assist with branded search queries.

5) Social Indexing
Search engines have been indexing the social media pages for a few years now which means that they show up in results pages for search engines. This lets your brand show up in search results for your branded search queries , which is more than the site of your business. But there's more than that. Individual tweets from Twitter were initially indexed and شراء لايكات فيسبوك included in search results too providing another method to get your content noticed in search. It was only temporary for a couple of months until Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.