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5 Reasons Social Media is crucial for SEO

Eugenia Frantz (2022-04-22)

IYADNNWhat does social media have to in relation to SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast growing marketing channel that most companies have only started using in the last few years. However, it's very important to leverage in particular if you're putting resources into SEO. While the benefits of using social media are not immediately apparent, they're essential for SEO support. Out of the numerous reasons to consider social media as a part of your overall strategy to be online There are five main advantages of it for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. If people tweet, share, like, comment or share the content they like it is referred to as a social engagement. A piece of content that has more engagements on social media will have more social signals. Social signals are utilized by search engines to determine the quality of content. It's a method of determining the quality of content that people are able to use and what their algorithm decides is of good quality. A piece of content could also be indexed instantly in the event that it's receiving lots of social engagement.

2) Link Building
It's long gone of going out and asking for websites to link to yours. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to do link building the old fashioned way by creating high-quality content which is relevant to linking. How do you reach out to websites who are willing to link to your content, when they are thought to be "unnatural"? Social media is the answer. Social media allows you to expose your content to interested audiences who might be willing to link to it when it's worthy of linking to. These people may also promote your content to their network which increases the power of your content.

3) Content Amplification
You can write all the top-quality content you like, شراء متابعين تويتر but it won't gain any traction without amplifying it. Email marketing is an excellent way to increase the reach of your content, but it can only reach those in your database of marketing. Social media can help you increase the reach of your content. If you share your content with your followers, they will share it with their own followers when they find it useful. This will allow them to be able to share your content with their followers, thereby increasing your reach. In return, you will gain lots of relevant traffic, inbound links, branding awareness and social signals - all of which are utilized by search engines to judge the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness
The brand's identity and reputation can tell search engines much about the credibility of your site and how much it is believed to be in its ranking algorithms. Social media aids in building brand awareness and amplifies your content. Google calls this co-citation. Making these co-citations with social media can help increase Google's trust and confidence in your website as well as helping with search queries that are personalized.

5.) Social Indexing
Since the search engines index social media websites, they are now showing as search results. This lets your company's brand be displayed in search results for search queries that are branded and not only restricted to your business's website. It gets even better. Individual Tweets from Twitter were previously indexed and appeared in search results too providing another method to get your content noticed in the search results. The program was only temporary, however it was a short-term solution, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.