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5 Reasons Social Media is Important for SEO

Chris Shick (2022-04-22)

What does social media have to have to do with SEO? At MWI, we get many of these inquiries from the current and potential clients. Social media is a fast growing channel for marketing that most businesses have only begun to take advantage of over the past few years. However, it's very important to leverage - especially if you're investing efforts in SEO. Although the benefits of social media may not be immediately apparent, they're vital for SEO help. Of the many reasons why you should consider social media as part of your strategy for online There are five main reasons why it's crucial to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some period of time. A social engagement happens when people comment, like or share tweets about a piece of content. The more social interactions a piece of content has, the more social signals you build to your website. Search engines look at these signals from social media, and then use them as an element of quality when evaluating the content. It's a method of determining what content is popular with users over what their automated algorithm determines to be of good quality. If something is receiving lots of social engagement the content can be classified.

2.) Link Building
Long gone are the days of going out and asking for websites to link to yours. In the wake of Google's Panda and Penguin algorithms, SEOs are forced to do link building the old fashioned way - create high quality content that is linked-worthy. But how do you reach sites who are willing to link to your content , if you ask them directly, which is an "unnatural" link building method? Social media is the answer. Social media lets you share your content with appropriate audiences that are willing to share it with others, should it be worth linking to. They will also promote your content to their networks and increase the reach of your content.

3.) The amplifying of content
You can write all the top-quality content you like however it will not gain an enormous amount of attention without amplification. Sure, email marketing is an excellent method to amplify content, but it will only reach those in your marketing database. Social media allows you to increase the reach of your content. When you share your content, your followers will spread it to their networks when they are satisfied with the content. They will then also share it with their friends, further increasing your reach. Additionally, you will gain relevant traffic through inbound linking social signals, as well as brand recognition, all of which can be used by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand name and reputation to determine the quality of your site and how trustworthy it should be when they rank it in their algorithms. Aside from amplifying your content social media also aids in build brand awareness. Google calls this co-citation. These co-citations can be built via social media in order to increase Google's trust and assist with the search engine's branded searches.

5.) Social Indexing
Since search engines index social media sites, they are now showing on search results pages. This lets your brand show up in search results for branded search queries , تزويد مشاهدات يوتيوب which is more than only your website. This gets more effective. Individual tweets from Twitter were at one time indexed and displayed in search results as well providing another method for your content to rank in the search results. It was only temporary for a few months before Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.