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Five Reasons Social Media is important for SEO

Eugenia Frantz (2022-04-22)

What do social media platforms have to offer SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is an incredibly growing channel for marketing that most businesses have only recently begun to take advantage of over the last few years. However, it's essential to utilize it particularly if you're investing funds into SEO. Setting up and managing social media accounts are important for supporting SEO initiatives, but the benefits of social media aren't always obvious. Here are five reasons social media is important for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversations as part of their algorithm for ranking. If people tweet, share, like or comment on the content that is known as a social engagement. Content that has more engagements on social media is likely to have more social signals. Search engines look at these signals from social media, and consider it an element of quality when evaluating the content. This allows search engines to identify what content people consider to be most valuable and what their algorithm deems good quality. If something receives lots of social interaction, it can be instantly indexable.

2) Link Building
It's long gone of soliciting websites to link to yours. Google's Panda/Penguin algorithms are forcing SEOs to build links the traditional way: create high-quality content that is relevant. How do you reach websites which are willing to hyperlink to your website, even if asking them directly would be thought to be "unnatural"? Social media is your solution. Social media can help you expose your content to of the right people, who could be influenced to link to it should it be worthy of linking to. These people will spread your content among others and increase your reach.

3) The amplifying of content
It doesn't matter how good your content is, it's not going to be popular until you amplify it. Yes, email marketing is an excellent method to amplify content, but it'll only be able to reach people who are in your marketing database. Social media can help you connect with new audiences through your content. If you send your content out to your followers, they will also share it with their personal followers if they find it helpful. The people who share it will promote your content to their followers, which will increase your reach. You will also gain relevant traffic as well as inbound linking social signals, as well as brand recognition, زيادة مشاهدات اليوتيوب all of which can be utilized by search engines for content quality determination.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines use brand name and reputation to determine the quality of your site and how trustworthy it should be in their ranking algorithms. Alongside boosting your content social media also aids in build brand awareness. This is what Google refers to as co-citation. Making these co-citations with social media can improve the trust Google has in your website as well as helping with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media accounts for a few years now which means that they appear on search result pages. This enables your brand to appear in search results that include branded search queries , which is more than only your website. However, it's even more than that. Individual Tweets from Twitter were once indexed and shown in search results, too - enabling another way to get your content noticed in the search results. However, زيادة مشاهدات اليوتيوب it was only temporary, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.