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Five Reasons Why Social Media is important for SEO

Myrtle Macdougall (2022-04-22)

What does social media provide in terms of SEO? At MWI we hear this a lot from the current and potential clients. While social media has become a growing channel for marketing in recent years, the majority of businesses have yet to take advantage of it. This is especially important when you're investing in search engine optimization. While the benefits of using social media might not be immediately apparent, they're essential for SEO support. There are many reasons to think about the use of social media in your overall strategy to be online There are five main reasons it's important to SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. Whenever people tweet, like, comment or share a piece of content that is known as a social engagement. Content that has more engagements on social media will be able to show more social signals. Search engines measure these social signals and then use them as an element of quality when evaluating the content. This is a way for search engines to decide the most popular content and also what they consider to be as high-quality. If an article is receiving lots of social interaction, it can be instantly indexed.

2) Link Building
It's long gone of asking for websites to add links to your site. Google's Panda/Penguin algorithms have forced SEOs to link build by using the traditional method of creating top-quality content that's relevant. How do you get in touch with sites who are willing to link to your website if asking them directly is considered an "unnatural" practice for building links? Social media is the solution. Social media lets you expose your content to interested audiences who might be willing to link to it, if it is worth linking to. They will also spread your content among others, increasing your influence.

random-140227040627-phpapp02-thumbnail-33) Content Amplification
It doesn't matter how high-quality your content is, it will not be popular unless you amplify it. Marketing via email can be great method to boost the content you create, but it won't be able to reach the people on your marketing list. Social media can help you increase the reach of your content. If you share your content, your following will spread it to their networks if they find it useful. Then those people will also share it with their friends which will increase the reach of your content. As a result, you get many relevant visitors including inbound links, زيادة استماعات ساوند كلاود social signals , and brand awareness - all of which are used by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it needs to be for their ranking algorithms. In addition to boosting your content social media can also help create brand awareness. Google refers to this as co-citation. These co-citations can be built through social media , which can help improve Google's trust as well as aid with search results that are branded.

5) Social Indexing
Since search engines are able to index social media accounts, they are now showing as search results. This allows your brand to show up in search results for brand-related queries, which aren't only restricted to your business's website. However, it's even more than that. Individual tweets from Twitter were at one time indexed and displayed in search results too providing another method to ensure your content's ranking in the search results. This was just temporary for a few months before Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.