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5 Reasons Social Media is important for SEO

Curtis Janzen (2022-04-22)

What does social media have to offer SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. While social media has been a growing channel for marketing in recent times, many businesses have yet to make use of the potential of it. This is especially important for companies that are investing in search engine optimization. The creation and management of social media accounts are crucial to support SEO efforts, even though the benefits may not be immediately evident. Here are five benefits of social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and زيادة متابعين تويتر other major search engines have been using online conversations as part of their algorithm for ranking for quite some time now. Whenever people tweet, like or comment on the content it is referred to as a social engagement. Content that has more engagements on social media will have more social signals. These social signals are used by search engines to rank the content. This allows search engines to know what content people consider to be most valuable and what algorithm they believe to be good quality. A piece of content can be immediately indexed whenever it's attracting a significant amount of social interaction.

8 days ago2) Link Building
It's been a long period when you could just solicit hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to link build the traditional way: create good quality content that is pertinent. But how do you reach websites willing to link to your website if you ask them directly, which is an "unnatural" link building practice? Social media is the answer. Social media allows you to share your content with relevant audiences who may be willing to link to it should it be worth linking to. Those people will also promote your content to their friends, further increasing the influence of your content.

3.) Content Amplification
It doesn't matter how high-quality the content you publish, it's not going to gain traction unless you amplify it. Email marketing is great method to boost the content you create, but it won't reach those in your marketing list. The possibility of reaching new audiences is via social media. When you share your content, your followers will also share it with their following in the event that they find it helpful. They will then be able to share it with their followers which will increase the reach of your content. Additionally, you will gain relevant traffic and inbound links social signals, inbound linking, and brand recognition and are used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand identity and awareness can inform search engines much about the credibility of your site's content and how much it is believed to be in its ranking algorithms. Social media can help build brand awareness and amplifies your content. Google calls this co-citation. These co-citations can be built through social media to improve Google's trust as well as aid with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing the social media pages since a while and this means that they appear on search result pages. This allows your brand to appear in search results for brand-related queries, which aren't restricted to your website. But there's more than that. Individual tweets from Twitter were initially indexed and included in search results as well - enabling another way for your website to be ranked in search. However, it was only temporary the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.