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5 Reasons Why Social Media is crucial for SEO

Lavada Halcomb (2022-04-22)

What the heck does social media have to have to do with SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is a rapidly expanding channel of marketing that many companies have only just begun making use of in the past couple of years, yet it's vital to take advantage of it - especially if you're investing resources in search engine optimization. Setting up and managing social media accounts is extremely important to assist in SEO initiatives, but the benefits may not be immediately apparent. Here are five reasons why social media is vital to SEO.

Most-Effective-World-Leaders-Twitter-2011) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. If people tweet, share, like, comment or share an article that is known as a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals it will bring to your site. Search engines measure the social signals they receive, and consider it a quality factor when ranking content. It's a way to determine the content that people consider useful and what their algorithm decides is of good quality. The content you've created can also be indexed instantly in the event that it's receiving lots of social engagement.

2) Link Building
There are no more days of going out and soliciting websites to add links to yours. In the wake of Google's Panda and Penguin algorithms SEOs have to perform link building in the traditional way to create quality content that is linked-worthy. How can you get your content to websites that will link to your content, if asking them directly would be thought to be "unnatural"? Social media is the solution. Social media can help you present your content in front of people who are interested and could be in a position to influence them to link to your content should it be worthy of linking to. These people will promote your content to others, increasing your influence.

3) The amplifying of content
It doesn't matter how good your content is, it's unlikely to be popular until you amplify it. Marketing via email can be an excellent method of amplifying the content you create, but it won't be able to reach the people on your list of marketing contacts. Social media enables you to connect with new audiences through your content. If you send your content out to your followers, they will be sure to share it with their own followings when they find it useful. These people will then promote your content to their followers, thereby increasing your reach. You will also gain relevant traffic, inbound linking as well as social signals and brand recognition, all of which can be used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it must be for their ranking algorithms. Aside from amplifying your content, social media also helps create brand awareness. This is what Google calls co-citation. These co-citations are built through social media , زيادة مشاهدات اليوتيوب which can help improve Google's trust and help with the search engine's branded searches.

5.) Social Indexing
Since the search engines are able to index social media websites which means they show in search results pages. This lets your brand be displayed in search results for your branded search queries that are not limited to just your own website. This is even better. Tweets that were individual from Twitter could be indexed and included in search results. This enabled your content to rank higher on searches. That was only temporary for a couple of months until Google took the decision to end it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.