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5 Reasons Why Social Media is important for SEO

Walter Viles (2022-04-22)

What the heck does social media have to relate to SEO? At MWI, we get many of these inquiries from potential and current clients. Although social media has been an increasingly popular channel for marketing in recent years, the majority of businesses have yet to take advantage of the potential of it. This is especially true if you are investing in SEO. While the advantages of social media are not immediately obvious, they are essential for SEO aid. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and زيادة مشاهدات اليوتيوب other search engines use online conversation as part of their ranking algorithms. Social engagements occur the time when people share, like, comment or share tweets about a piece of content. A piece of content that has more engagements on social media is likely to have more social signals. Social signals are utilized by search engines to rank content. This is a method for search engines to identify the most popular content and what their algorithms consider high-quality. A piece of content can also be indexed instantly when it's getting a lot of social engagement.

2) Link Building
There are no more days of soliciting websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to build links by using the traditional method of creating good quality content that is pertinent. But how do you reach websites that are willing to link to your website if asking them directly is thought to be an "unnatural" link building technique? Social media is the answer. Social media enables you to place your content in front of relevant audiences that may be influenced to link to it should it be worthy of linking to. People who promote your content to others and increase your reach.

3) The amplifying of content
The quality of your content is, it will not be popular until you amplify it. Marketing via email can be an excellent method of amplifying the content you create, but it won't reach people in your marketing list. Social media allows you to expand your reach with your content. After you have shared your content, زيادة مشاهدات اليوتيوب ( your followers will connect with their friends if they find it useful. This will allow them to be able to share your content with their followers, thereby increasing your reach. You will also gain relevant traffic as well as inbound linking, social signals, and brand recognition and can be used by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's reputation and image to assess the credibility of your website and how trustworthy it should be within their ranking algorithms. In addition to boosting your content Social media can also create brand awareness. Google calls this co-citation. These co-citations can be built via social media in order to increase Google's trust as well as aid with branded searches.

5.) Social Indexing
Search engines have been indexing social media sites for some time now and this means that they appear on results pages for search engines. This lets your company's brand be listed in search results on specific queries that aren't restricted to your website. It gets even better. Individual Tweets from Twitter were previously indexed and appeared in search results as well giving another opportunity for your content to rank in search. It was only for a short time, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.