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5 Reasons Social Media is important for SEO

Albertina Ragsdale (2022-04-22)

What the heck does social media have to relate to SEO? At MWI, we get this a lot from the current and potential clients. While social media has become an increasing marketing channel over the last few years, many companies have not yet started to take advantage of it. This is especially true to consider if you're planning to invest in search engine optimization. While the benefits of using social media are not immediately apparent, they are vital for SEO aid. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines utilize online conversations as part of their algorithm for ranking. A social engagement is when people like, comment on, share or tweet about a piece of content. A piece of content that has more social engagements will show higher social signals. These social signals are used by search engines to rank the content. It's a method of determining what content is popular with users and what their algorithm decides is good quality. If a piece of content receives lots of social interaction the content can be identified.

7 months ago2) Link Building
It's been a long moment when you could simply get hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to link build by using the traditional method of creating quality content that is relevant. How do you reach websites who are willing to link to your content, when you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media allows you to publish your content to appropriate audiences that are willing to share it with others, should it be worth linking to. They will also be able to share your content with their friends which increases the power of your content.

3.) Content Amplification
It doesn't matter how good the content you publish, it's unlikely to be popular without amplification. Email marketing is an effective method to increase the reach of your content but it will only get to those on your list of marketing contacts. Social media lets you connect with new audiences through your content. If you share your content with your followers, they'll spread it to their own followers in the event that they find it helpful. These people will then share it with their following to increase your reach. You'll also get relevant traffic as well as inbound linking social signals, as well as brand recognition, all of which are used by search engines to make quality determination.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand شراء متابعين تيك توك identity can tell search engines many things about the quality of your website as well as the degree to which it should be trusted in its ranking algorithms. Social media aids in building brand awareness and increases the quality of your content. Google calls this co-citation. Building these co-citations through social media will help improve Google's trust and confidence in your web page and also assist by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media profiles since a while and this means that they appear on results pages for search engines. This enables your brand to be displayed in search results for branded search queries on more than only your website. It's even more effective. Individual tweets on Twitter were once indexed and shown in search results as well providing another method to ensure your content's ranking in the search results. It was temporary, however it ended and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.