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5 Reasons Why Social Media is Important for SEO

Robt Meldrum (2022-04-22)

What does social media have to offer SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has been an increasing channel for marketing in recent times, many firms haven't yet begun to benefit from the potential of it. This is especially important if you are investing in SEO. The creation and management of social media accounts is extremely essential to aid in SEO efforts, though the benefits of social media aren't always obvious. Below are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. Whenever people tweet, like, comment or share the content they like it is referred to as a social engagement. The more social engagements your content gets, the greater social signals you can build for your website. Search engines look at these signals from social media, and then use them as an element of quality when evaluating the content. This is a method for search engines to identify the most popular content and what their algorithms consider good quality. The content you've created can be instantly indexed in the event that it's receiving lots of engagement on social media.

2.) Link Building
There are no more days of asking for websites to add links to yours. In the wake of Google's Panda and Penguin algorithms, SEOs are forced to create links in the traditional way by creating high-quality content that is worthy of linking. How do you reach websites who are willing to link to your website, even if asking them directly would be thought to be "unnatural"? Social media is your solution. Social media lets you expose your content to people who are willing to link to it when it's worthy of linking to. They will also share your content with their network and increase the reach of your content.

3.) Content Amplification
It doesn't matter how high-quality your content is, شراء لايكات فيسبوك it will not gain traction until you amplify it. Sure, email marketing can be an excellent method to amplify content, شراء لايكات فيسبوك but it can only reach people within your database of marketing. Social media lets you connect with new audiences through your content. When you share your content, the people who follow you will spread it to their networks in the event that they find it helpful. These people will then spread the word to their networks and increase your reach. In return, you gain many relevant visitors such as inbound links, brand recognition and social signals All of which are utilized by search engines to assess content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines use brand name and reputation to determine the quality of your site and how trustworthy it needs to be in their ranking algorithms. Social media aids in building brand awareness and amplifies the content you publish. Google refers to this as co-citation. Building these co-citations using social media can improve Google's trust and confidence in your site, as well as aiding by using branded search terms.

5) Social Indexing
Search engines have been indexing the social media pages for a few years now and this means that they appear on search result pages. This allows your business to appear in search results for branded queries that are not limited to your company website. But it gets even better than that. Tweets that were individual from Twitter were once indexable and displayed in the search results. This enabled your content to be more prominent in the search results. The service was temporary for a few months before Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.