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Five Reasons Social Media is Important for SEO

Albertina Ragsdale (2022-04-22)

What can social media have to offer SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is a rapidly expanding channel of marketing that many companies have only just begun using in the past few years, but it's very important to leverage particularly if you're investing efforts in SEO. While the advantages of social media may not be immediately apparent, they are crucial for SEO aid. From the myriad of reasons why you should consider social media as part of your online strategy Here are five reasons why it is essential to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for a long time. Social engagements occur when people like, comment or share tweets about content. Content that has more social engagements will be able to show more social signals. Social signals are utilized by search engines to determine the quality of the content. This allows search engines to know the content that people are most interested in and what algorithm they believe to be as high-quality. A piece of content can be instantly indexed if it's receiving a lot of engagement on social media.

2) Link Building
The days of going out and asking for websites to add links to yours. With the advent of Google's Panda and Penguin algorithm SEOs must build links the traditional way - create high quality content that is linked-worthy. How can you get your content to websites who are willing to link to your website, even if they are considered "unnatural"? Social media is the solution. Social media lets you share your content with interested audiences who might be willing to link to it should it be worth linking to. People who be able to share your content with their networks and increase the reach of your content.

3.) Amplification of content
It doesn't matter how good your content is, it's not going to be popular unless you amplify it. Sure, email marketing can be a great way to amplify content, but it can only reach people within your database of marketing. You can reach new audiences through social media. If you post your content to your followers, they'll also share it with their personal followers when they find it useful. They will then also share it with their friends to increase your reach. In return, you gain many relevant visitors including inbound links, social signals , and brand awareness All of these are used by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines use brand reputation and image to assess the credibility of your website and how trustworthy it needs to be in their ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. Google calls this co-citation. These co-citations can be built by using social media to boost Google's trust as well as aid with the search engine's branded searches.

1.jpg5.) Social Indexing
Search engines have been indexing social media profiles for a few years now which means that they appear on search result pages. This allows your business to be listed in search results on specific queries that aren't restricted to your website. However, it's even more than that. Tweets that were individual from Twitter were once searchable and included in the search results. This allowed your site to be more prominent in search. However, شراء مشتركين يوتيوب it was only temporary, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.