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5 Reasons Why Social Media is essential for SEO

Robt Meldrum (2022-04-22)

What do social media have to have to do with SEO? At MWI, we get these questions frequently from our the current and potential clients. While social media has been an increasingly popular channel for marketing in recent times, many companies have not yet started to benefit from it. This is crucial when you're investing in SEO. Making and managing social media accounts are extremely essential to aid in SEO efforts, although their benefits aren't immediately obvious. Here are five benefits of social media is vital to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversations in their algorithm for ranking. Whenever people tweet, like, comment or share a piece of content, this is called a social engagement. The more social engagements your content has, the more social signals you send to your website. Search engines look at these social signals and then use them as an index of quality when ranking the content. This allows search engines to determine what content people consider to be most valuable and what algorithm they believe to be as high-quality. If an article receives lots of social shares it will be immediately identified.

2) Link Building
It is long past the time when you could make a request for hyperlinks from other sites. Google's Panda/Penguin algorithms are forcing SEOs to link build the old-fashioned way: write good quality content that is pertinent. How do you get in touch with websites that are willing to link to your content , if asking them directly is considered an "unnatural" link building practice? Social media is your answer. Social media allows you to post your content and share it with interested audiences who might be willing to link to it, should it be worth linking to. These people will share your content with others increasing your influence.

3.) Content amplification
You could create any high quality content you want however it will not gain much traction without amplification. Email marketing can be great method to boost content but it's only going to be able to reach the people on your list of marketing contacts. You can also reach new audiences through social media. If you share your content, the people who follow you will spread it to their networks should they find it valuable. Then those people will also share it with their friends and increase your reach. As a result, you get a lot of relevant traffic, inbound links, social signals , and brand awareness - all of which are utilized by search engines to assess the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand شراء متابعين تيك توك image and recognition can inform search engines much about the credibility of your site and how much it should be trusted in its ranking algorithms. Apart from boosting the quality of your content social media can also help create brand awareness. This is what Google refers to as co-citation. These co-citations can be built through social media to improve Google's credibility and aid in brand-name searches.

5) Social Indexing
Since the search engines index social media profiles which means they show on search results pages. This allows your brand to appear in search results for branded queries that are not restricted to your website. This is even more effective. Tweets that were individual from Twitter were once indexable and displayed in the search results. This allowed your site to be ranked higher in search. It was only for a short time, however it ended and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.