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5 Reasons Social Media is crucial for SEO

Robt Meldrum (2022-04-22)

21-19_2018-636516330386794173-679.jpgWhat the heck does social media have to do with SEO? At MWI we hear lots of questions from our potential and current clients. While social media has become an increasingly popular channel for marketing in recent years, the majority of companies have not yet started to benefit from it. This is crucial to consider if you're planning to invest in SEO. While the advantages of social media may not seem immediately apparent, they are vital for SEO help. There are many reasons why you should consider the use of social media in your online strategy, here are 5 reasons it's important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some time now. When people share content via Twitter, Facebook or comment on an article that is known as a social engagement. The more social engagements a piece of content has, the more social signals it will bring to your website. Search engines evaluate these social signals and use it as an indicator of quality when ranking the content. It's a way of evaluating the quality of content that people are able to use and what their algorithm decides is top-quality. The content you've created can be quickly indexed if it's receiving a lot of social interactions.

2.) Link Building
It's long gone of going out and asking for شراء لايكات فيسبوك websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to link build by using the traditional method of creating good quality content that is pertinent. But how do you reach sites who are willing to link to your website if you ask them directly, which is an "unnatural" link building practice? Social media is the way to go. Social media allows you to put your content in front of relevant groups of people who may be influenced to link to it should it be worthy of linking to. These people will be able to share your content with other people increasing your influence.

3.) Content Amplification
You can create all the excellent content you'd like to, but it won't gain any traction without amplifying it. Sure, email marketing can be an excellent method to amplify content, but it can only be able to reach people who are in your database of marketing. Social media enables you to reach new audiences with your content. If you post your content to your followers, they will share it with their own followers when they find it useful. This will cause them to share it with their following, further increasing your reach. In addition, you'll gain relevant traffic as well as inbound linking social signals, as well as brand recognition and are used by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can inform search engines an awful lot about the overall quality of your website as well as how much it should be respected in their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the content you publish. Google calls this co-citation. Making these co-citations with social media can boost Google's trust in your web page and also assist by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media accounts since a while, which means they now appear in the search results pages. This enables your brand to show up in search results for branded search queries that are not limited to just your company website. It's even better. Individual Tweets from Twitter were at one time indexed and displayed in search results as well providing another method to ensure your content's ranking in search. It was only for a short time, however the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.