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5 Reasons Social Media is essential for SEO

Janeen Claxton (2022-04-21)

What the heck does social media have to relate to SEO? At MWI, we get these questions frequently from our current and prospective clients. Social media is a rapidly growing marketing channel that most companies have only just begun using in the past few years. However, it's essential to utilize it - especially if you're investing funds into search engine optimization. While the benefits of social media may not seem immediately apparent, they are crucial to SEO aid. From the myriad of reasons to consider social media as a part of your online strategy, here are 5 reasons it's important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some period of time. When people tweet, like or comment on a piece of content, this is called a social engagement. The more social interactions a piece of content receives, the more social signals you send to your site. Search engines look at these social signals, and use it as an element of quality when evaluating the content. It's a way to determine what content people find useful in comparison to what their algorithm decides is of good quality. The content you've created can be quickly indexed when it's getting a lot of social interaction.

2) Link Building
There are no more days of going out and asking for websites to add links to yours. Google's Panda/Penguin algorithms have forced SEOs to build links the traditional way: create high-quality content that is relevant. How can you get your content to websites that are willing to link to your website, even if the request is thought to be "unnatural"? Social media is the solution. Social media can help you expose your content to of people who are interested and could be convinced to link to it when it's worthy of linking to. They will also promote your content to others, increasing your influence.

3.) The amplifying of content
It doesn't matter how good the content you publish, it's unlikely to gain traction without amplification. Sure, email marketing is an excellent method to amplify content, but it will only be able to reach people who are in your marketing database. The possibility of reaching new audiences is via social media. If you share your content with your followers, they'll spread it to their own followings if they find it helpful. These people will then share it with their following and increase your reach. You will also gain relevant traffic and inbound links as well as social signals and brand awareness and can be used by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can tell search engines much about the credibility of your site's content and how much it should be trusted in its ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. Google refers to this as co-citation. Making these co-citations with social media can boost Google's trust in your company web page and also assist by using branded search terms.

5) Social Indexing
Since search engines are able to index social media sites, they are now showing as search results. This enables your brand to show up on search results when you type in branded search queries on more than the site of your business. However, it's even more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results, too giving another opportunity to get your content noticed in search. That was only temporary for a few months, شراء ساعات مشاهدة يوتيوب until Google took the decision to end it , شراء ساعات مشاهدة يوتيوب up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.