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5 Reasons Social Media is important for SEO

Eugenia Frantz (2022-04-21)


What does social media have to offer SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Social media is a rapidly growing channel for marketing that most businesses have only begun taking advantage of in the last few years, but it's very important to leverage - especially if you're investing efforts in SEO. While the benefits of using social media may not seem immediately apparent, they are essential for SEO support. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversations as part of their algorithm for ranking. When people tweet, like or comment on the content they like that is known as a social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. Social signals are utilized by search engines to rank content. It's a method of determining the content that people consider useful over what their automated algorithm determines to be of good quality. If a piece of content is receiving lots of social shares it will be immediately classified.

2) Link Building
It's been a long moment when you could simply make a request for links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to build links in using the old method: make top-quality content that's relevant. How do you reach websites that are willing to link to your content, when asking them directly would be considered "unnatural"? Social media is the answer. Social media allows you to expose your content to appropriate audiences that are willing to link to it, should it be worth linking to. These people will promote your content to others, increasing your influence.

3.) Content amplification
You can create all the top-quality content you like but it's not going to gain much traction without amplification. Sure, email marketing can be an excellent way to increase the reach of your the content, but it'll only reach the people in your marketing database. You can also reach new audiences through social media. Once you share your content, those who follow you will also be able to share it with their followers when they are satisfied with the content. This will allow them to recommend your content to their followers, increasing the reach of your content. In addition, you'll gain relevant traffic and inbound links as well as social signals and brand awareness All of which can be used by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Recognition and Signals
Brand identity and awareness can inform search engines many things about the quality of your site and شراء مشتركين يوتيوب the extent to which it can be respected in their ranking algorithms. Apart from boosting the quality of your content social media can also help build brand awareness. This is what Google calls a co-citation. Building these co-citations through social media can boost the trust Google has in your site, as well as aiding with branded search queries.

5.) Social Indexing
Search engines have been indexing social media profiles since a while so they can now appear in search result pages. This allows your company to appear on search results when you type in branded search queries on more than just your company website. It's even better. Individual tweets from Twitter were at one time indexed and displayed in search results, too which gave another means to get your content noticed in search. The service was temporary for a few months, until Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.