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Five Reasons Why Social Media is Important for SEO

Lauren Pollock (2022-04-21)


rxrawuiJi2jqe5hCXonqRHGwCP6RqzVEofgF2imDWhat do social media platforms provide in terms of SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is rapidly growing channel for marketing that most companies have only started making use of in the last couple of years, yet it's vital to take advantage of it - especially if you're investing funds into SEO. Making and managing social media accounts is extremely crucial to support SEO efforts, although the benefits of social media aren't always apparent. Here are five reasons social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for a long years now. Social engagements occur the time when people share, like, comment, share, or tweet about an article. A piece of content with more social engagements will show higher social signals. Search engines look at the social signals they receive, and use them as an indicator of quality when ranking content. It's a way to measure what content people find useful and what their algorithm decides is good quality. If an article has a high amount of social shares it will be immediately indexed.

2) Link Building
It's been a long time that you could get links from other websites. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to create links in using the old-fashioned method and create content of high-quality that is link-worthy. How can you get your content to websites that will link to your content, when you ask them directly, which would be thought to be "unnatural"? Social media can help. Social media lets you publish your content to appropriate audiences that are willing to link to it when it's worthy of linking to. These users will then share your content with others increasing your influence.

3.) Content Amplification
You could create any top-quality content you like however, it will not get an enormous amount of attention without amplification. Sure, email marketing can be a great way to amplify content, but it can only be able to reach people who are in your marketing database. You can reach new audiences through social media. When you share your content, your followers will also share it with their following if they find it useful. The people who share it will promote your content to their followers, which will increase your reach. In return, you earn a lot of relevant traffic, inbound links, social signals and brand awareness - all of which are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the quality of your site and how trustworthy it must be for شراء مشتركين يوتيوب their ranking algorithms. Alongside boosting your content Social media can also create brand awareness. Google calls this co-citation. These co-citations can be developed via social media in order to increase Google's trust and assist with branded searches.

5) Social Indexing
Search engines have been indexing the social media pages for a few years now and this means that they show up in results pages for search engines. This enables your brand to be displayed in search results for branded search queries , which is more than just your own website. However, it's even more than that. Individual tweets from Twitter were at one time indexed and displayed in search results as well which gave another means for your website to be ranked in search. That was only temporary for a few months before Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.