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Five Reasons Social Media Is Important for SEO

Chris Shick (2022-04-21)


What does social media have to relate to SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. While social media has been an increasingly popular channel for marketing over the last few years, many companies have not yet started to profit from the potential of it. This is crucial to consider if you're planning to invest in SEO. Setting up and managing social media accounts are important to assist in SEO efforts, even though their benefits aren't immediately obvious. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for quite some time. When people tweet, like or comment on the content they like This is referred to as social engagement. The more social interactions a piece of content is able to get, the more social signals it will bring to your site. These social signals are used by search engines to determine the quality of content. It's a method of determining the content that people consider useful over what their automated algorithm determines to be top-quality. If the content you're looking at receives lots of engagement on social media it will be immediately classified.

2.) Link Building
The days of soliciting websites to link to your site. With the emergence of Google's Panda and Penguin algorithm SEOs are now forced to build links by hand to create quality content which is relevant to linking. How do you get in touch with websites willing to link to your content if asking them directly is considered an "unnatural" link building practice? Social media can help. Social media lets you post your content and alexa ترتيب المواقع share it with appropriate audiences that are willing to share it with others, if it is worth linking to. These people will promote your content to others and boost your authority.

3) Content Amplification
You can create all the high quality content you want however, it will not get much traction without amplification. Marketing via email is an excellent method of amplifying content but it will only reach people in your list of marketing contacts. It is possible to reach new audiences via social media. If you share your content with your followers, they will share it with their own followings when they find it useful. The people who share it will recommend your content to their followers, increasing your reach. As a result, you get a lot of relevant traffic including inbound links, brand recognition and social signals All of which are utilized by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
The brand's identity and reputation can inform search engines an awful lot about the overall quality of your site's content and the degree to which it should be believed to be in its ranking algorithms. Alongside boosting your content social media also aids in build brand awareness. Google calls this co-citation. Making these co-citations with social media can help increase Google's trust in your website as well as helping by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing the social media pages for some time now which means that they appear in results pages for alexa ترتيب المواقع search engines. This allows your brand to be listed in search results on brand-related queries, which aren't restricted to your website. It's more than that. Tweets that were individual from Twitter were once indexable and were displayed in the search results. This allowed your website to be ranked higher in searches. However, it was only temporary, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.