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5 Reasons Social Media is essential for SEO

Aracely Coburn (2022-04-21)


What the heck does social media have to relate to SEO? At MWI we hear lots of questions from our the current and شراء لايكات فيسبوك potential clients. Social media is a rapidly growing channel for marketing that most companies have only started making use of in the last couple of years, yet it's very important to leverage particularly if you're investing resources into SEO. Creating and managing social media accounts is important to assist in SEO efforts, although their benefits aren't immediately evident. Here are five benefits of social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some time. When people tweet, like or comment on a piece of content it is referred to as a social engagement. A piece of content with more social engagements will show higher social signals. These social signals are used by search engines to rank the content. This is a way for search engines to decide the content that people are most interested in and also what they consider to be high-quality. Content can be immediately indexed in the event that it's receiving lots of engagement on social media.

2) Link Building
Long gone are the days of asking for websites to add links to your site. With the emergence of Google's Panda and Penguin algorithms SEOs must perform link building in the old fashioned way by creating high-quality content which is relevant to linking. How can you get your content to websites that are willing to link to your site, if they are considered "unnatural"? Social media is the answer. Social media allows you to share your content with people who are willing to link to your content, when it's worthy of linking to. People who share your content with others and boost your authority.

21-19_2018-636516330386794173-679.jpg3) Amplification of content
No matter how top-quality your content is, it's not going to gain traction unless you amplify it. Email marketing can be a great way of amplifying the content you create, but it won't reach those in your marketing list. Social media can help you reach new audiences with your content. If you post your content to your followers, they'll be sure to share it with their own followings If they are satisfied with the content. This will allow them to be able to share your content with their followers, thereby increasing your reach. As a result, you get a lot of relevant traffic such as inbound links, branding awareness and social signals All of which are used by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
The brand's identity and reputation can inform search engines an awful lot about the overall quality of your website and the extent to which it can be respected in their ranking algorithms. Aside from amplifying your content social media can also help build brand awareness. This is what Google calls co-citation. Co-citations can be created by using social media to boost Google's trust and help with brand-name searches.

5.) Social Indexing
Since the search engines index social media websites which means they show as search results. This allows your company to appear in search results for branded search queries on more than the site of your business. This gets better. Individual tweets on Twitter were previously indexed and appeared in search results as well which gave another means for your content to rank in the search results. The program was only temporary, however it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.