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Five Reasons Social Media is essential for SEO

Veta Roughley (2022-04-21)


What exactly does social media have to have to do with SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Social media is a rapidly growing channel for marketing that most companies have only started to take advantage of over the past few years. However, it's very important to leverage - especially if you're investing resources into search engine optimization. Making and managing social media accounts are extremely important to assist in SEO initiatives, but the benefits may not be immediately evident. From the myriad of reasons to think about social media as part of your strategy for online, here are 5 reasons why it is essential to SEO.

6 days ago1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. A social engagement happens when users like, share or share a tweet about an article. The more social interactions a piece of content is able to get, the more social signals you build to your website. These social signals are used by search engines to rank the content. This is a method for search engines to decide the content that people are most interested in and also what they consider to be high-quality. A piece of content can be immediately indexed if it's receiving a lot of engagement on social media.

2) Link Building
It's long gone from the time that you could go out and ask for links from other websites. With the advent of Google's Panda and Penguin algorithm, SEOs are forced to create links in the old fashioned way - create high quality content that is link-worthy. How do you reach out to websites that will link to your content, if you ask them directly, which would be thought to be "unnatural"? Social media is the answer. Social media lets you expose your content to people who are willing to link to it, in the event that it's worth linking to. People who connect your content to their network which increases the power of your content.

3.) Content amplification
No matter how top-quality your content is, it will not get much traction until you amplify it. Marketing via email can be a great way of amplifying content but it will only reach people in your list of marketing contacts. Social media can help you increase the reach of your content. After you have shared your content, your following will also connect with their friends if they find it useful. This will cause them to share it with their following which will increase the reach of your content. Additionally, you will gain relevant traffic as well as inbound linking as well as social signals and brand recognition and شراء متابعين تيك توك can be used by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's name and reputation to determine the credibility of your website and how trustworthy it must be in their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the content you publish. This is what Google refers to as a co-citation. Building these co-citations using social media can boost the trust Google has in your website as well as helping with branded search queries.

5) Social Indexing
Since the search engines index social media websites and شراء متابعين تيك توك display them as search results. This allows your business to be displayed in search results for specific queries that aren't exclusive to your site. But it gets even better than that. Individual tweets on Twitter were once indexed and shown in search results as well giving another opportunity to get your content noticed in the search results. It was only temporary for a couple of months until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.