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Five Reasons Why Social Media is Important for SEO

Ellis Siemens (2022-04-21)

What can social media provide in terms of SEO? At MWI, we get this a lot from potential and current clients. While social media has become an increasing channel for marketing in recent years, most firms haven't yet begun to take advantage of the potential of it. This is especially true if you are investing in SEO. While the advantages of social media may not be immediately apparent, they are crucial for SEO support. Below are five reasons why social media is essential for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for some period of time. A social engagement happens when people comment, like on, share or tweet about content. Content with more social engagements will show higher social signals. These social signals are used by search engines to determine the quality of the content. This allows search engines to identify what content people consider to be most valuable and what their algorithm deems as high-quality. The content you've created can be immediately indexed when it's getting a lot of social interactions.

2) Link Building
It's long gone of asking for websites to link to your site. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to create links in the traditional way to create quality content that is worthy of linking. What is the best way to reach websites that are willing to link to your content, if you ask them directly, which would be thought to be "unnatural"? Social media is your answer. Social media enables you to place your content in front of the right people, who could be convinced to link to it should it be worthy of linking to. Those people will also share your content with their networks which will increase the impact of your content.

3) Content amplification
You can make all the excellent content you'd like to but it's not going to gain significant traction without the aid of amplification. Yes, email marketing is an effective way to boost content, but it'll only be able to reach people who are in your marketing database. It is possible to reach new audiences via social media. If you share your content with your followers, they will also share it with their personal followers If they are satisfied with the content. These people will then share it with their following to increase your reach. Additionally, you will gain relevant traffic through inbound linking social signals, inbound linking, and brand شراء ساعات مشاهدة يوتيوب awareness, all of which can be used by search engines for شراء ساعات مشاهدة يوتيوب content assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals
Brand image and recognition can tell search engines a lot about the quality of your site's content and the extent to which it can be respected in their ranking algorithms. Apart from boosting the quality of your content, social media also helps create brand awareness. This is what Google refers to as co-citation. Building these co-citations through social media can boost Google's trust in your site, as well as aiding with branded search queries.

5.) Social Indexing
Since search engines index social media sites which means they show in search results pages. This lets your company's brand be listed in search results on search queries that are branded and not exclusive to your site. However, it's even more than that. Individual Tweets from Twitter were once indexed and shown in search results, too giving another opportunity for your website to be ranked in the search results. The service was temporary for a few months until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.