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Five Reasons Social Media is Important for SEO

Lavada Halcomb (2022-04-21)

What do social media platforms provide in terms of SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a fast expanding marketing channel that many businesses have only recently begun making use of in the past few years, but it's crucial to make use of when you're investing funds into search engine optimization. Making and managing social media accounts is essential to aid in SEO initiatives, but the benefits may not be immediately obvious. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major alexa ترتيب المواقع search engines have been using online chat as part of their algorithm for ranking for a long time. When people tweet, like or comment on the content they like that is known as a social engagement. Content that has more social engagements will show higher social signals. Social signals are utilized by search engines to rank content. This is a way for search engines to decide what people find most useful and also what they consider to be top-quality. If a piece of content has a high amount of social interaction the content can be classified.

2.) Link Building
Long gone are the days of asking for websites to add links to your site. With the advent of Google's Panda and Penguin algorithm SEOs must create links in the traditional way and create content of high-quality that is linked-worthy. What is the best way to reach websites who are willing to link to your site, if the request is considered "unnatural"? Social media is your solution. Social media can help you present your content in front of people who are interested and could be influenced to link to it should it be worthy of linking to. They will also share your content with others, increasing your influence.

3) Content Amplification
It doesn't matter how high-quality your content is, it's unlikely to gain traction until you amplify it. Email marketing can be an excellent method of amplifying content but it's only going to be able to reach the people on your list of marketing contacts. Social media allows you to increase the reach of your content. After you have shared your content, your followers will be able to share it with their followers should they find it valuable. They will then be able to share it with their followers, further increasing your reach. In return, you gain many relevant visitors such as inbound links, brand recognition and social signals - all of which are used by search engines to assess content quality.

content amplification lifecycle

4) Brand Communication and Awareness
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your site's content and how much it should be respected in their ranking algorithms. Social media helps to build brand awareness and amplifies your content. Google calls this co-citation. The creation of these co-citations via social media can help increase the trust Google has in your web page and also assist with search queries that are personalized.

5) Social Indexing
Search engines have been indexing the social media pages since a while which means that they appear in results pages for search engines. This enables your brand to show up in search results that include branded search queries , which is more than just your company website. It's even better. Tweets on their own from Twitter were once indexable and displayed in the search results. This allowed your content to be more prominent in the results of a search. It was only temporary for a few months, until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.