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Five Reasons Why Social Media is Important for SEO

Raina Cram (2022-04-21)


What exactly does social media have to do with SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is rapidly expanding marketing channel that many businesses have only recently begun using in the past few years. However, it's vital to take advantage of it in particular if you're putting resources in search engine optimization. Making and managing social media accounts are important for supporting SEO efforts, even though the benefits are not immediately evident. Here are five benefits of social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for quite some time. When people tweet, like or comment on the content, this is called a social engagement. A piece of content with more social engagements is likely to have more social signals. These social signals are used by search engines to determine the quality of the content. This is a way for search engines to determine the content that people are most interested in and what their algorithm deems top-quality. If something receives lots of social shares, it can be instantly indexable.

2.) Link Building
It's past the time when you could get hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to link build the traditional way: create top-quality content that's relevant. How do you reach websites who are willing to link to your content, if the request is considered "unnatural"? Social media is the answer. Social media lets you expose your content to people who are willing to link to your content, if it is worth linking to. These users will then spread your content among others and boost your authority.

3) Content Amplification
You can make all the high quality content you want however, it will not get significant traction without the aid of amplification. Sure, email marketing is an excellent way to increase the reach of your content, but it can only reach people within your marketing database. The possibility of reaching new audiences is through social media. If you publish your content to your followers, they will share it with their own followers if they find it helpful. This will allow them to be able to share your content with their followers, شراء متابعين تويتر which will increase your reach. As a result, you get many relevant visitors such as inbound links, social signals and brand awareness All of these are utilized by search engines to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand name and reputation to determine the credibility of your website and how reliable it ought to be in their ranking algorithms. Alongside boosting your content Social media can also build brand awareness. This is what Google refers to as a co-citation. These co-citations are built through social media to improve Google's trust and assist with branded searches.

5) Social Indexing
Search engines have been indexing social media accounts for some time now, which means they now appear on results pages for search engines. This allows your company to be displayed in search results that include branded searches on more than only your website. But it gets even better than that. Individual Tweets from Twitter were initially indexed and included in search results as well providing another method to ensure your content's ranking in search. The program was only temporary, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.