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5 Reasons Social Media is essential for SEO

Jessika Pirkle (2022-04-21)


What does social media have to do with SEO? MWI gets this information a lot from current and prospective clients. While social media has been an increasingly popular channel for marketing in recent years, most companies have not yet started to benefit from the potential of it. This is particularly important for companies that are investing in SEO. The creation and management of social media accounts are essential to aid in SEO efforts, though the benefits of social media aren't always evident. Out of the numerous reasons why you should consider the use of social media in your strategy for online, here are 5 reasons why it's crucial to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for quite some period of time. When people share content via Twitter, Facebook or comment on an article, this is called a social engagement. The more social engagements your content gets, the greater social signals you build to your site. Social signals are utilized by search engines to rank content. It's a way of evaluating the quality of content that people are able to use over what their algorithm determines to be good quality. A piece of content could be quickly indexed when it's getting a lot of social engagement.

2.) Link Building
It is long past the period when you could just get hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithms SEOs are now forced to create links in using the old-fashioned method and create content of high-quality that is linked-worthy. But how do you reach websites that are willing to link to your content if you ask them directly, which is an "unnatural" link building method? Social media is the answer. Social media enables you to place your content in front of relevant audiences that may be in a position to influence them to link to your content when it's worthy of linking to. People who be able to share your content with their networks which increases the power of your content.

3.) Amplification of content
It doesn't matter how good your content is, it's not going to achieve much success until you amplify it. Email marketing is an excellent method of amplifying content but it's only going to reach those in your list of marketing contacts. You can reach new audiences via social media. If you share your content with your followers, they'll spread it to their own followers if they find it helpful. They will also recommend your content to their followers, thereby increasing your reach. In addition, you'll gain relevant traffic through inbound linking social signals, as well as brand recognition, all of which can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and موقع تزويد مشتركين recognition can tell search engines much about the credibility of your website and the degree to which it should be respected in their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the quality of your content. Google calls this co-citation. These co-citations are built through social media to improve Google's trust as well as aid with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing social media sites for a number of years now so they can now appear in the search results pages. This allows your business to appear in search results for search queries that are branded and not exclusive to your site. But there's more than that. Individual tweets from Twitter were once searchable and were displayed in search results. This allowed your content to be ranked higher in the search results. It was only temporary for a couple of months, until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.