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5 Reasons Why Social Media is crucial for SEO

Domenic Degree (2022-04-21)


1 year agoWhat do social media have to do with SEO? At MWI, we get this a lot from current and prospective clients. Social media is rapidly expanding channel of marketing that many companies have only started to take advantage of over the last couple of years, yet it's vital to take advantage of it - especially if you're investing resources into search engine optimization. The creation and management of social media accounts is extremely essential to aid in SEO efforts, although the benefits may not be immediately apparent. Here are five reasons social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for quite some time. A social engagement happens when people comment, like or share tweets about an article. The more social engagements your content is able to get, the more social signals it will bring to your website. Search engines analyze these signals from social media, and use it as an indicator of quality when ranking content. This is a way for search engines to decide the most popular content and also what they consider to be good quality. If the content you're looking at receives lots of engagement on social media the content can be indexed.

2) Link Building
It is long past the period when you could just get hyperlinks from other sites. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild the old-fashioned way: write good quality content that is pertinent. How do you get in touch with websites that are willing to link to your content if asking them directly is considered an "unnatural" practice for building links? Social media is your answer. Social media allows you to put your content in front of people who are interested and could be influenced to link to it when it's worthy of linking to. People who spread your content among others and boost your authority.

3) Content Amplification
The quality of the content you publish, it's not going to get much traction in the absence of amplifying it. Marketing via email is an effective method to increase the reach of your content , but it can only reach those in your list of marketing contacts. You can also reach new audiences through social media. After you have shared your content, those who follow you will also connect with their friends in the event that they find it helpful. They will also be able to share your content with their followers, which will increase your reach. In return, you gain a lot of relevant traffic including inbound links, brand recognition and social signals These are all utilized by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your site's content and the extent to which it can be respected in their ranking algorithms. Alongside boosting your content social media can also help increase brand recognition. Google refers to this as co-citation. These co-citations are built via social media in order to increase Google's trust and help with branded searches.

5) Social Indexing
Since the search engines index social media sites and display them up in search results pages. This enables your brand to appear on search results when you type in branded search queries that are not limited to only your website. However, it's even more than that. Tweets that were individual from Twitter were once searchable and displayed in the search results. This allowed your site to rank higher on searches. The service was temporary for a few months until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for alexa ترتيب المواقع getting your content ranked.