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5 Reasons Why Social Media is Important for SEO

Domenic Degree (2022-04-21)

What can social media provide in terms of SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is an incredibly growing marketing channel that most companies have only started taking advantage of in the last few years, but it's crucial to make use of - especially if you're investing resources in search engine optimization. While the benefits of social media may not seem immediately apparent, they are crucial for SEO support. There are many reasons to think about social media as part of your online strategy There are five main reasons why it is essential to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for quite some time now. A social engagement happens the time when people share, like, شراء متابعين تيك توك comment, share, or tweet about an article. Content that has the highest number of social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of the content. It's a way to determine what content is popular with users and what their algorithm determines to be good quality. If a piece of content receives a lot of engagement on social media It can be quickly indexable.

2) Link Building
It's past the time that you could get hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithms, SEOs are forced to build links the old fashioned way - create high quality content which is relevant to linking. How do you get in touch with sites that would be willing to link to your site if they are not directly approached as an "unnatural" link building practice? Social media can help. Social media lets you put your content in front of relevant groups of people who may be influenced to link to it in the event that it is worthy of linking to. These people will promote your content to others and increase your reach.

3) Amplification of content
The quality of the content you publish, it's not going to be popular unless you amplify it. Email marketing is a great way of amplifying content but it's only going to reach those in your list of marketing contacts. Social media lets you connect with new audiences through your content. If you send your content out to your followers, they'll spread it to their own followers If they are satisfied with the content. The people who share it will share your content with their followers, which will increase your reach. In addition, you'll gain relevant traffic as well as inbound linking, social signals, and brand awareness All of which can be used by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines will use your brand's name and reputation to determine the credibility of your website and how trustworthy it should be within their ranking algorithms. In addition to boosting your content social media can also help to increase awareness of your brand. Google refers to this as co-citation. These co-citations can be developed through social media to improve Google's trust as well as aid with brand-name searches.

5) Social Indexing
Since the search engines are able to index social media accounts which means they show up in search results pages. This enables your brand to be displayed on search results when you type in branded search queries on more than only your website. This is even more effective. Individual tweets from Twitter were once searchable and displayed in search results. This allowed your website to be more prominent in the search results. It was temporary, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.