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5 Reasons Why Social Media is Important for SEO

Robt Meldrum (2022-04-21)


What do social media have to have to do with SEO? At MWI, we get these questions frequently from our the current and potential clients. While social media has become a growing channel for marketing in recent years, most companies have not yet started to take advantage of the potential of it. This is particularly important to consider if you're planning to invest in search engine optimization. Creating and managing social media accounts are extremely important for supporting SEO initiatives, but the benefits are not immediately obvious. From the myriad of reasons why you should consider the use of social media in your online strategy There are five main reasons it's important to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major شراء مشتركين يوتيوب search engines have been using online dialogue as part of their ranking algorithms for quite some years now. Social engagement occurs when people like, comment, share, or tweet about an article. Content that has more social engagements will be able to show more social signals. Search engines evaluate these signals from social media, and شراء مشتركين يوتيوب use them as a quality factor when ranking the content. It's a way to determine the content that people consider useful and what their algorithm decides is top-quality. A piece of content could be instantly indexed if it's receiving a lot of social interaction.

2.) Link Building
Long gone are the days of asking for websites to add links to your site. In the wake of Google's Panda and Penguin algorithm, SEOs are forced to do link building the traditional way - create high quality content that is linked-worthy. How do you get in touch with sites who are willing to link to your content if asking them directly is thought to be an "unnatural" practice for building links? Social media is the way to go. Social media lets you publish your content to people who are willing to link to your content, when it's worthy of linking to. These users will then promote your content to others and boost your authority.

3.) Content Amplification
You can create all the top-quality content you like, but it won't gain any traction without amplifying it. Email marketing is an excellent method to amplify content, but it will only reach the people in your marketing database. It is possible to reach new audiences via social media. After you have shared your content, those who follow you will also spread it to their networks should they find it valuable. They will then be able to share it with their followers to increase your reach. You will also gain relevant traffic as well as inbound linking social signals, as well as brand recognition, all of which can be used by search engines to make quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Brand image and recognition can tell search engines many things about the quality of your website as well as the extent to which it can be considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media also aids in build brand awareness. Google calls this co-citation. These co-citations are built through social media , which can help improve Google's trust as well as aid with search results that are branded.

5) Social Indexing
Since search engines index social media profiles and display them up in search results pages. This allows your business to be displayed in search results for branded queries that are not restricted to your website. It's more than that. Individual Tweets from Twitter were previously indexed and appeared in search results as well which gave another means to get your content noticed in search. The program was only temporary, however, and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.