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Five Reasons Why Social Media is important for SEO

Curtis Janzen (2022-04-21)

What do social media platforms have to offer SEO? At MWI we hear lots of questions from our the current and potential clients. While social media has become an increasingly popular channel for marketing in recent times, many businesses have yet to make use of it. This is particularly important if you are investing in SEO. Making and managing social media accounts is crucial to support SEO initiatives, but their benefits aren't immediately apparent. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. Whenever people tweet, like or comment on the content it is referred to as a social engagement. The more the number of social interactions that a piece content receives, the more social signals you build to your site. Social signals are utilized by search engines to rank content. This is a method for search engines to decide the most popular content and also what they consider to be good quality. The content you've created can be instantly indexed in the event that it's receiving lots of social interactions.

maxresdefault%2B%25281%2529.jpg2.) Link Building
Long gone are the days of asking for websites to link to your site. Google's Panda/Penguin algorithms are forcing SEOs to build links in the old-fashioned way: write good quality content that is pertinent. How do you get in touch with websites that are willing to link to your website if asking them directly is thought to be an "unnatural" link building technique? Social media is the way to go. Social media enables you to expose your content to of relevant groups of people who may be influenced to link to it if it's worth linking to. They will also be able to share your content with other people, increasing your influence.

3.) Content Amplification
You can write all the top-quality content you like but it's not going to gain much traction without amplification. Sure, email marketing is an excellent method to amplify content, but it will only reach those in your database of marketing. You can also reach new audiences through social media. If you publish your content to your followers, they will also share it with their personal followings when they find it useful. This will cause them to be able to share it with their followers and increase your reach. In return, زيادة مشاهدات اليوتيوب;, you earn lots of relevant traffic, inbound links, social signals , and brand awareness All of which are used by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can tell search engines a lot about the quality of your site's content and the extent to which it can be trusted in its ranking algorithms. Social media helps to build an image for your business and also boosts the content you publish. This is what Google calls co-citation. The creation of these co-citations via social media can help increase Google's trust and confidence in your website as well as helping by bringing in search queries that are branded.

5.) Social Indexing
Since search engines index social media sites which means they show on search results pages. This allows your business to be displayed in search results for brand-related queries, which aren't restricted to your website. This is even better. Individual tweets from Twitter could be indexed and displayed in the search results. This enabled your content to rank higher on the results of a search. That was only temporary for a few months before Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.