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Five Reasons Social Media is important for SEO

Janeen Claxton (2022-04-21)

What does social media have to do with SEO? At MWI, we get this a lot from customers who are currently or are considering becoming clients. Although social media has been an increasing channel for marketing in recent years, the majority of companies have not yet started to take advantage of it. This is particularly important to consider if you're planning to invest in SEO. Although the benefits of social media might not be immediately apparent, they're crucial to SEO support. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for a long period of time. If people tweet, share, زيادة مشاهدات اليوتيوب like, comment or share the content they like it is referred to as a social engagement. The more social interactions a piece of content is able to get, the more social signals you can build for your website. These social signals are used by search engines to rank the content. It's a way to measure the content that people consider useful over what their automated algorithm decides is good quality. A piece of content can be quickly indexed in the event that it's receiving lots of social engagement.

2) Link Building
Long gone are the days of going out and soliciting websites to add links to yours. In the wake of Google's Panda and Penguin algorithms SEOs must create links in by hand to create quality content that is worthy of linking. How do you reach websites that are willing to link to your website, even if you ask them directly, which would be considered "unnatural"? Social media can help. Social media lets you expose your content to people who are willing to share it with others, if it is worth linking to. People who be able to share your content with other people and boost your authority.

3) Amplification of content
It doesn't matter how good your content is, it won't achieve much success unless you amplify it. Yes, email marketing is an excellent method to amplify content, but it'll only reach those in your database of marketing. Social media can help you connect with new audiences through your content. When you share your content, your followers will also be able to share it with their followers when they are satisfied with the content. These people will then recommend your content to their followers, thereby increasing your reach. Additionally, you will gain relevant traffic, inbound linking as well as social signals and brand recognition and are used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines much about the credibility of your website as well as the degree to which it should be trusted in its ranking algorithms. Social media can help build brand awareness and amplifies the quality of your content. Google calls this co-citation. These co-citations can be built through social media to improve Google's credibility and aid in brand-name searches.

5) Social Indexing
Search engines have been indexing social media profiles for a number of years now, which means they now appear on the search results pages. This allows your brand to appear in search results for search queries that are branded and not only restricted to your business's website. This is even better. Individual tweets on Twitter were once indexed and shown in search results, too - enabling another way to get your content noticed in the search results. That was only temporary for a few months before Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.