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5 Reasons Why Social Media is crucial for SEO

Dolores Duryea (2022-04-20)

What the heck does social media have to in relation to SEO? MWI receives the information frequently from prospective and current clients. Social media is a rapidly growing marketing channel that most companies have only started using in the past few years, however it's essential to utilize it - especially if you're investing funds into search engine optimization. Setting up and managing social media accounts is essential to aid in SEO efforts, even though their benefits aren't immediately evident. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. A social engagement is the time when people share, like, comment, share, or tweet on a piece of content. A piece of content with more social engagements will show higher social signals. Search engines analyze these social signals and use them as an element of quality when evaluating content. It's a method of determining the content that people consider useful over what their automated algorithm decides is of high quality. If an article is receiving lots of social interaction it will be immediately identified.

2) Link Building
There are no more days of asking for websites to add links to your site. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild the traditional way: create quality content that is relevant. How do you reach out to websites that are willing to link to your content, when asking them directly would be considered "unnatural"? Social media is the answer. Social media allows you to place your content in front of relevant groups of people who may be attracted to link to it when it's worthy of linking to. People who spread your content among others and boost your authority.

3.) Content Amplification
The quality of the content you publish, it's unlikely to achieve much success without amplification. Sure, email marketing is an excellent method to amplify content, but it will only reach people within your marketing database. Social media can help you expand your reach with your content. If you send your content out to your followers, they'll be sure to share it with their own followings If they are satisfied with the content. The people who share it will promote your content to their followers, increasing your reach. As a result, you get an abundance of relevant traffic including inbound links, social signals , and brand awareness These are all used by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's identity and awareness to determine the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Social media can help build brand awareness and increases the quality of the content you publish. This is what Google refers to as a co-citation. These co-citations are built through social media to improve Google's trust and help with search results that are branded.

7d26369b3f88bfbb979ee9e6eca84372.jpg5) Social Indexing
Search engines have been indexing social media sites for some time now, which means they now show up in results pages for search engines. This allows your brand زيادة متابعين تويتر to be listed in search results on branded queries that are not limited to your company website. But there's more than that. Tweets that were individual from Twitter were once indexed and included in the search results. This allowed your website to be ranked higher in the results of a search. This was just temporary for a couple of months until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.