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5 Reasons Why Social Media is crucial for SEO

Dolores Duryea (2022-04-20)

random-140227040627-phpapp02-thumbnail-3What do social media have to do with SEO? At MWI we hear this a lot from current and prospective clients. Social media is a rapidly growing channel for marketing that most companies have only just begun to take advantage of over the last few years. However, it's vital to take advantage of it in particular if you're putting resources into SEO. Creating and managing social media accounts is extremely essential to aid in SEO initiatives, but their benefits aren't immediately obvious. Of the many reasons you should think about the use of social media in your online strategy, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online conversation as part of their ranking algorithms. If people tweet, share, like, comment or share an article, this is called a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you can build for your site. Search engines analyze these signals from social media, and use them as an index of quality when ranking content. It's a way to determine what content is popular with users over what their algorithm decides is of good quality. A piece of content can be immediately indexed when it's getting a lot of social engagement.

2.) Link Building
There are no more days of going out and soliciting websites to link to your site. With the emergence of Google's Panda and Penguin algorithm SEOs have to do link building the traditional way by creating high-quality content that is linked-worthy. How do you get in touch with websites that are willing to link to your content if asking them directly is considered an "unnatural" practice for building links? Social media is the answer. Social media allows you to post your content and share it with interested audiences who might be willing to link to it, should it be worth linking to. They will also be able to share your content with other people, increasing your influence.

3.) Amplification of content
It doesn't matter how good the content you publish, it will not gain traction until you amplify it. Email marketing is an excellent way to increase the reach of your content, but it'll only reach the people in your database of marketing. Social media lets you connect with new audiences through your content. If you share your content with your followers, they'll also share it with their personal followings if they find it helpful. This will cause them to spread the word to their networks and alexa ترتيب المواقع increase your reach. Additionally, you will gain relevant traffic and inbound links social signals, as well as brand awareness, all of which can be used by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Communication and Awareness
Brand image and recognition can tell search engines many things about the quality of your site's content and how much it should be respected in their ranking algorithms. Apart from boosting the quality of your content social media also aids in increase brand recognition. This is what Google calls a co-citation. Building these co-citations through social media will help improve Google's trust and confidence in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media sites for some time now and this means that they show up in the search results pages. This allows your brand to appear in search results for specific queries that aren't restricted to your website. It's even better. Individual tweets from Twitter were once indexed and displayed in search results. This allowed your site to rank higher in searches. It was only for a short time, however, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.