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Five Reasons Social Media Is Important for SEO

Audry Mariano (2022-04-20)


What the heck does social media have to in relation to SEO? MWI receives this kind of information frequently from prospective and current clients. Although social media has been an increasing marketing channel over the last few years, many businesses have yet to make use of it. This is particularly important for companies that are investing in SEO. Making and managing social media accounts is important to assist in SEO efforts, even though the benefits may not be immediately obvious. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. When people share content via Twitter, Facebook or comment on an article it is referred to as a social engagement. The more social engagements a piece of content is able to get, the more social signals it will bring to your site. Social signals are utilized by search engines to determine the quality of the content. This is a way for search engines to identify what content people consider to be most valuable and what their algorithm deems as high-quality. If something receives a lot of social shares it will be immediately indexable.

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It's been a long time that you could make a request for links from other websites. With the emergence of Google's Panda and Penguin algorithms, SEOs are forced to do link building using the old-fashioned method by creating high-quality content that is link-worthy. But how do you reach websites willing to link to your content , if they are not directly approached as an "unnatural" link building technique? Social media is the solution. Social media allows you to share your content with relevant audiences who may be willing to share it with others, in the event that it's worth linking to. People who spread your content among others and increase your reach.

3) Content Amplification
The quality of the content you publish, شراء مشتركين يوتيوب it will not achieve much success without amplification. Email marketing is an effective method to increase the reach of your content but it will only reach people in your list of marketing contacts. Social media allows you to reach new audiences with your content. If you publish your content to your followers, they will spread it to their own followers If they are satisfied with the content. This will allow them to be able to share your content with their followers, increasing your reach. In return, you gain lots of relevant traffic such as inbound links, social signals and brand awareness - all of which are used by search engines to assess the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals
The brand's identity and reputation can inform search engines an awful lot about the overall quality of your site's content and how much it is believed to be in its ranking algorithms. Social media is a great way to increase an image for your business and also boosts the quality of your content. This is what Google refers to as a co-citation. These co-citations are built by using social media to boost Google's credibility and aid in brand-name searches.

5) Social Indexing
Since search engines are able to index social media accounts which means they show in search results pages. This allows your business to be displayed in search results for branded search queries that are not limited to just your company website. It's even more effective. Individual Tweets from Twitter were previously indexed and appeared in search results as well giving another opportunity for your content to rank in the search results. The service was temporary for a couple of months, until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.