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5 Reasons Social Media is important for SEO

Tom Arida (2022-04-20)

What can social media have to offer SEO? MWI receives this kind of information frequently from clients who are prospective or current. While social media has been an increasing marketing channel in recent times, many companies haven't yet begun to benefit from the potential of it. This is crucial to consider if you're planning to invest in SEO. Making and managing social media accounts are crucial to support SEO efforts, though their benefits aren't immediately evident. Here are five reasons why social media is essential for SEO.

1 year ago1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for quite some years now. A social engagement is when people comment, like, share, or tweet on a piece of content. A piece of content that has the highest number of social engagements will show higher social signals. Search engines evaluate these social signals and use it as an index of quality when ranking content. It's a way to determine the quality of content that people are able to use over what their automated algorithm determines to be of good quality. A piece of content could be quickly indexed when it's getting a lot of social engagement.

2) Link Building
It's past the time that you could go out and ask for links from other websites. Google's Panda/Penguin algorithm has forced SEOs to build links in using the old method: make quality content that is relevant. How do you get in touch with websites that are willing to link to your site if they are not directly approached as an "unnatural" link building method? Social media is the answer. Social media lets you expose your content to interested audiences who might be willing to link to it if it is worth linking to. Those people will also share your content with their friends which will increase the impact of your content.

3) Content Amplification
The quality of the content you publish, it won't get much traction until you amplify it. Sure, email marketing can be an excellent method to amplify content, شراء مشتركين يوتيوب but it can only reach the people in your database of marketing. The possibility of reaching new audiences is via social media. When you share your content, the people who follow you will also connect with their friends should they find it valuable. These people will then also share it with their friends and increase your reach. You will also gain relevant traffic and inbound links, social signals, and brand awareness, all of which can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines use brand name and reputation to determine the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. In addition to boosting your content social media also aids in to increase awareness of your brand. This is what Google refers to as a co-citation. Co-citations can be created through social media , which can help improve Google's credibility and aid in search results that are branded.

5) Social Indexing
Since the search engines index social media websites these profiles are now showing as search results. This allows your brand to be listed in search results on search queries that are branded and not only restricted to your business's website. However, it's even more than that. Individual tweets from Twitter were at one time indexed and displayed in search results as well - enabling another way for your content to rank in search. This was just temporary for a couple of months before Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.