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5 Reasons Why Social Media is Important for SEO

Tom Arida (2022-04-20)

What do social media have to do with SEO? MWI gets this kind of information frequently from both current and potential clients. Although social media has been an increasing marketing channel in recent years, most businesses have yet to benefit from it. This is particularly important when you're investing in search engine optimization. While the benefits of social media are not immediately apparent, they're vital for SEO support. Here are five reasons why social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and تزويد مشاهدات يوتيوب other major search engines have been using online conversations in their ranking algorithms for quite some time. Whenever people tweet, like, comment or share a piece of content that is known as a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals it will bring to your site. Search engines evaluate these social signals, and then use them as an element of quality when evaluating content. It's a way to determine the quality of content that people are able to use in comparison to what their algorithm determines to be good quality. A piece of content could also be indexed instantly if it's receiving a lot of social interaction.

2) Link Building
It's long gone of soliciting websites to link to your site. Google's Panda/Penguin algorithms have forced SEOs to build links in using the old method: make quality content that is relevant. How do you reach websites who are willing to link to your content, when the request is thought to be "unnatural"? Social media is your solution. Social media allows you to share your content with appropriate audiences that are willing to link to your content, if it is worth linking to. These users will then be able to share your content with other people increasing your influence.

3.) Content Amplification
The quality of your content is, it's not going to achieve much success in the absence of amplifying it. Yes, email marketing is an effective way to boost content, but it will only reach those in your marketing database. Social media enables you to connect with new audiences through your content. If you post your content to your followers, they'll spread it to their own followings if they find it helpful. These people will then be able to share it with their followers which will increase the reach of your content. As a result, you get many relevant visitors including inbound links, social signals and brand awareness These are all utilized by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
The brand's identity and reputation can inform search engines much about the credibility of your website as well as how much it should be believed to be in its ranking algorithms. In addition to boosting your content Social media can also create brand awareness. Google calls this co-citation. The creation of these co-citations via social media can help increase the trust Google has in your site, as well as aiding by using branded search terms.

5) Social Indexing
Search engines have been indexing social media profiles for some time now which means that they appear in results pages for search engines. This lets your brand show up on search results when you type in branded search queries that are not limited to just your company website. But it gets even better than that. Tweets that were individual from Twitter could be indexed and were displayed in the search results. This enabled your content to be ranked higher in search. This was just temporary for a few months before Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.