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Five Reasons Why Social Media is important for SEO

Audry Mariano (2022-04-20)

What exactly does social media have to have to do with SEO? At MWI, we get many of these inquiries from potential and current clients. Social media is a rapidly growing channel for marketing that most companies have only started taking advantage of in the last few years, but it's essential to utilize it in particular if you're putting efforts in search engine optimization. While the advantages of social media might not be immediately apparent, they're crucial for SEO help. From the myriad of reasons you should think about social media as a part of your online strategy, here are 5 reasons why it is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for quite some period of time. Social engagements occur when people like, comment on, share or tweet about content. Content that has more engagements on social media will show higher social signals. These social signals are used by search engines to determine the quality of the content. This is a way for search engines to decide what people find most useful and what their algorithm deems as high-quality. If an article is receiving lots of social shares it will be immediately indexable.

2.) Link Building
It is long past the time when you could get links from other websites. With the emergence of Google's Panda and Penguin algorithms SEOs must do link building the traditional way by creating high-quality content which is relevant to linking. How do you get in touch with sites that would be willing to link to your content , if asking them directly is considered an "unnatural" practice for building links? Social media is the answer. Social media can help you put your content in front of people who are interested and could be attracted to link to it should it be worthy of linking to. These people will be able to share your content with other people and boost your authority.

3.) Content amplification
The quality of the content you publish, it will not be popular in the absence of amplifying it. Marketing via email is great method to boost content but it will only get to those on your marketing list. You can also reach new audiences via social media. After you have shared your content, the people who follow you will also spread it to their networks should they find it valuable. They will then share it with their following, further increasing your reach. In return, you earn many relevant visitors, inbound links, social signals and brand awareness These are all utilized by search engines to judge content quality.

content amplification lifecycle

4) Brand Communication and Awareness
The brand's identity and reputation can inform search engines much about the credibility of your site's content and the degree to which it should be considered reliable in their ranking algorithms. In addition to boosting your content social media can also help increase brand recognition. Google calls this co-citation. Building these co-citations using social media will help improve the trust Google has in your website as well as helping with branded search queries.

5.) Social Indexing
Search engines have been indexing the social media pages for some time now so they can now appear on results pages for search engines. This lets your company's brand be listed in search results on specific queries that aren't limited to your company website. It's more than that. Individual tweets from Twitter were initially indexed and included in search results as well providing another method to ensure your content's ranking in the search results. The program was only temporary, however, and noted Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.