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5 Reasons Why Social Media is important for SEO

Tom Arida (2022-04-20)

What do social media platforms provide in terms of SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Social media is a fast growing marketing channel that most companies have only started taking advantage of in the last couple of years, yet it's essential to utilize it particularly if you're investing funds into SEO. Creating and managing social media accounts is essential to aid in SEO efforts, though the benefits of social media aren't always obvious. There are many reasons why you should consider social media as a part of your overall strategy to be online, here are 5 reasons why it is essential to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and شراء متابعين تويتر other major search engines have been using online conversations as part of their algorithm for ranking for some time now. When people tweet, like, comment or share the content This is referred to as social engagement. The more the number of social interactions that a piece content receives, the more social signals you build to your site. Search engines measure these social signals and then use them as an index of quality when ranking content. It's a method of determining the content that people consider useful over what their automated algorithm decides is of good quality. A piece of content can be instantly indexed if it's receiving a lot of engagement on social media.

maxresdefault.jpg2.) Link Building
The days of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to build links in using the old method: make good quality content that is pertinent. But how do you reach sites that would be willing to link to your site if they are not directly approached as an "unnatural" link building practice? Social media is the way to go. Social media allows you to place your content in front of the right people, who could be in a position to influence them to link to your content should it be worthy of linking to. These users will then promote your content to others increasing your influence.

3.) The amplifying of content
It doesn't matter how good the content you publish, it's unlikely to be popular unless you amplify it. Marketing via email can be an excellent method of amplifying the content you create, but it won't reach those in your list of marketing contacts. You can reach new audiences via social media. If you send your content out to your followers, they will share it with their own followers in the event that they find it helpful. This will allow them to recommend your content to their followers, increasing the reach of your content. As a result, you get a lot of relevant traffic including inbound links, brand recognition and social signals All of these are utilized by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines will use your brand's image and recognition to judge the quality of your site and how reliable it ought to be for their ranking algorithms. Aside from amplifying your content social media also aids in increase brand recognition. This is what Google calls a co-citation. These co-citations can be developed via social media in order to increase Google's credibility and aid in branded searches.

5) Social Indexing
Since the search engines index social media websites these profiles are now showing as search results. This allows your business to be listed in search results on brand-related queries, which aren't restricted to your website. It's even more effective. Individual Tweets from Twitter were initially indexed and included in search results as well giving another opportunity to get your content noticed in the search results. It was only for a short time, however it ended and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.