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Five Reasons Social Media Is Important for SEO

Audry Mariano (2022-04-20)

What exactly does social media have to have to do with SEO? At MWI, we get this a lot from current and prospective clients. Social media is rapidly growing channel for marketing that most businesses have only begun making use of in the past couple of years, yet it's crucial to make use of in particular if you're putting resources into search engine optimization. The creation and management of social media accounts are extremely crucial to support SEO efforts, even though the benefits are not immediately apparent. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for quite some time. Social engagement occurs when people comment, like, share, or tweet about content. The more social engagements a piece of content is able to get, the more social signals you can build for your website. Social signals are utilized by search engines to determine the quality of the content. This allows search engines to know what content people consider to be most valuable and what their algorithms consider top-quality. Content can be immediately indexed if it's receiving a lot of social engagement.

wild_rose_bush_coming_to_life_2-1024x1532) Link Building
There are no more days of asking for websites to link to your site. Google's Panda/Penguin algorithm has forced SEOs to link build by using the traditional method of creating quality content that is relevant. But how do you reach sites that would be willing to link to your content if you ask them directly, which is an "unnatural" link building method? Social media is the answer. Social media lets you expose your content to people who are willing to share it with others, when it's worthy of linking to. Those people will also connect your content to their networks and increase the reach of your content.

3) The amplifying of content
No matter how top-quality the content you publish, it's not going to be popular in the absence of amplifying it. Marketing via email is an effective method to increase the reach of your content , but it can only get to those on your marketing list. You can reach new audiences via social media. Once you share your content, your following will also spread it to their networks should they find it valuable. These people will then share your content with their followers, increasing the reach of your content. In return, alexa ترتيب المواقع you earn many relevant visitors including inbound links, social signals and brand awareness - all of which are used by search engines to determine the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it must be in their ranking algorithms. Alongside boosting your content social media also aids in create brand awareness. This is what Google refers to as a co-citation. These co-citations are built by using social media to boost Google's credibility and aid in the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media sites for a few years now and this means that they appear in results pages for search engines. This allows your brand to show up in search results for brand-related queries, which aren't limited to your company website. This is even better. Tweets that were individual from Twitter were once indexed and displayed in search results. This allowed your website to be ranked higher in search. The program was only temporary, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.