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Five Reasons Social Media is essential for SEO

Alisa Hipple (2022-04-20)

What do social media platforms provide in terms of SEO? At MWI we hear this a lot from current and prospective clients. Social media is a fast expanding marketing channel that many businesses have only recently begun using in the last few years. However, it's very important to leverage when you're investing resources in SEO. While the benefits of social media may not be immediately apparent, they're crucial to SEO aid. Of the many reasons to think about social media as part of your overall strategy to be online Here are five advantages of it for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for a long time. When people share content via Twitter, Facebook, comment or share the content they like it is referred to as a social engagement. The more social engagements your content receives, the more social signals it will bring to your site. These social signals are used by search engines to rank content. It's a way to measure the content that people consider useful over what their automated algorithm decides is good quality. If an article receives lots of social engagement, it can be instantly identified.

2.) Link Building
The days of asking for websites to add links to your site. With the emergence of Google's Panda and Penguin algorithm, SEOs are forced to do link building the old fashioned way and create content of high-quality which is relevant to linking. But how do you reach websites that are willing to link to your site if asking them directly is considered an "unnatural" practice for building links? Social media is the answer. Social media allows you to publish your content to interested audiences who might be willing to link to it, when it's worthy of linking to. They will also promote your content to their network which will increase the impact of your content.

3.) Content Amplification
The quality of your content is, it's unlikely to get much traction without amplification. Email marketing can be great method to boost content but it's only going to get to those on your list of marketing contacts. Social media can help you connect with new audiences through your content. If you post your content to your followers, they'll also share it with their personal followers in the event that they find it helpful. They will also promote your content to their followers, increasing the reach of your content. Additionally, you will gain relevant traffic and inbound links, social signals, and brand awareness and can be used by search engines to make quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's image and recognition to judge the credibility of your website and how trustworthy it should be for their ranking algorithms. Apart from boosting the quality of your content Social media can also to increase awareness of your brand. Google calls this co-citation. The creation of these co-citations via social media can improve Google's trust in your company website as well as helping with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing social media profiles for تصميم مواقع انترنت a number of years now which means that they appear in results pages for search engines. This allows your brand to appear in search results for brand-related queries, which aren't limited to your company website. It's more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results, too giving another opportunity for your content to rank in search. It was only temporary for a few months until Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.