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Five Reasons Social Media is Important for SEO

Tom Arida (2022-04-20)

What can social media have to offer SEO? MWI receives the information frequently from prospective and current clients. While social media has been an increasing marketing channel in recent times, many businesses have yet to benefit from the potential of it. This is particularly important for companies that are investing in SEO. Setting up and managing social media accounts is important for supporting SEO efforts, even though the benefits of social media aren't always obvious. Out of the numerous reasons to think about the use of social media in your strategy for online Here are five advantages of it to SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. When people share content via Twitter, Facebook, comment or share the content they like that is known as a social engagement. The more social engagements your content is able to get, the more social signals it will bring to your website. Search engines evaluate these social signals, and use them as an element of quality when evaluating the content. It's a way to measure what content is popular with users over what their automated algorithm decides is of good quality. If the content you're looking at has a high amount of social interaction It can be quickly indexed.

2.) Link Building
Long gone are the days of going out and asking for websites to add links to your site. Google's Panda/Penguin algorithms have forced SEOs to link build the old-fashioned way: write quality content that is relevant. What is the best way to reach websites that will link to your site, if the request is thought to be "unnatural"? Social media can help. Social media lets you expose your content to appropriate audiences that are willing to link to your content, when it's worthy of linking to. These people will be able to share your content with other people, increasing your influence.

3) Content Amplification
You can write all the good-quality content that you wish to however it will not gain any traction without amplifying it. Yes, email marketing is an effective way to boost content, but it will only reach those in your database of marketing. You can also reach new audiences via social media. If you share your content, your followers will be able to share it with their followers when they are satisfied with the content. They will also promote your content to their followers, increasing the reach of your content. As a result, you get an abundance of relevant traffic and inbound links, as well as social signals and brand awareness All of which are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can tell search engines much about the credibility of your website as well as how much it is considered reliable in their ranking algorithms. Apart from boosting the quality of your content, social media also helps create brand awareness. Google calls this co-citation. Building these co-citations through social media can help increase the trust Google has in your web page and also assist by using branded search terms.

5.) Social Indexing
Since search engines are able to index social media profiles and display them in search results pages. This allows your company to show up on search results when you type in branded search queries that are not limited to just your own website. It's even more effective. Individual tweets on Twitter were at one time indexed and displayed in search results, too providing another method to ensure your content's ranking in search. It was only for a short time, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.