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5 Reasons Why Social Media is crucial for SEO

Dolores Duryea (2022-04-20)

What do social media platforms have to offer SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is rapidly growing channel for marketing that most companies have only just begun taking advantage of in the past few years, however it's crucial to make use of particularly if you're investing funds into SEO. While the benefits of social media are not immediately apparent, they're vital for SEO help. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for a long period of time. When people share content via Twitter, Facebook, comment or share the content, this is called a social engagement. Content that has more engagements on social media will have more social signals. These social signals are used by search engines to rank content. This allows search engines to determine the content that people are most interested in and what algorithm they believe to be high-quality. A piece of content could be immediately indexed if it's receiving a lot of social interaction.

2.) Link Building
Long gone are the days of soliciting websites to link to your site. Since the introduction of Google's Panda and Penguin algorithm, SEOs are forced to do link building using the old-fashioned method and create content of high-quality that is worthy of linking. How do you reach out to websites which are willing to hyperlink to your site, if asking them directly would be thought to be "unnatural"? Social media is the answer. Social media enables you to place your content in front of the right people, who could be influenced to link to it in the event that it is worthy of linking to. They will also be able to share your content with other people increasing your influence.

3.) Content Amplification
It doesn't matter how high-quality the content you publish, it's unlikely to achieve much success until you amplify it. Sure, email marketing can be an effective way to boost the content, but it'll only reach people within your marketing database. Social media allows you to expand your reach with your content. If you send your content out to your followers, they'll also share it with their personal followings If they are satisfied with the content. These people will then also share it with their friends, further increasing your reach. In return, you will gain a lot of relevant traffic such as inbound links, brand شراء متابعين تيك توك recognition and social signals All of which are utilized by search engines to judge the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand identity and awareness can tell search engines an awful lot about the overall quality of your website and how much it is respected in their ranking algorithms. In addition to boosting your content Social media can also create brand awareness. Google refers to this as co-citation. Making these co-citations with social media can help increase the trust Google has in your website , and will also help with branded search queries.

5.) Social Indexing
Since the search engines are able to index social media sites which means they show on search results pages. This allows your business to be displayed in search results for specific queries that aren't restricted to your website. It's even better. Individual Tweets from Twitter were initially indexed and included in search results too which gave another means for your website to be ranked in search. That was only temporary for a couple of months, until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.