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Five Reasons Social Media is important for SEO

Veta Roughley (2022-04-20)


What does social media provide in terms of SEO? MWI gets this information a lot from clients who are prospective or current. Social media is an incredibly growing channel for marketing that most companies have only just begun making use of in the last couple of years, yet it's very important to leverage - especially if you're investing efforts in search engine optimization. Making and managing social media accounts are important to assist in SEO initiatives, but the benefits of social media aren't always obvious. There are many reasons why you should consider social media as part of your online strategy, here are 5 reasons why it's crucial to SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. When people tweet, like, comment or share a piece of content that is known as a social engagement. The more social interactions a piece of content receives, the more social signals you send to your website. Search engines analyze these signals from social media, and use them as a quality factor when ranking content. This allows search engines to know what people find most useful and what their algorithm deems high-quality. If a piece of content receives a lot of engagement on social media, it can be instantly identified.

2) Link Building
It's past the time that you could go out and ask for links from other websites. With the advent of Google's Panda and Penguin algorithms, SEOs are forced to do link building using the old-fashioned method - create high quality content that is linked-worthy. How can you get your content to websites that will link to your content, when they are considered "unnatural"? Social media is your solution. Social media allows you to place your content in front of the right people, who could be convinced to link to it when it's worthy of linking to. People who promote your content to their friends and increase the reach of your content.

3) Content Amplification
You can make all the high quality content you want, but it won't gain any traction without amplifying it. Marketing via email can be an effective method to increase the reach of your the content you create, but it won't get to those on your list of marketing contacts. You can also reach new audiences via social media. If you share your content, those who follow you will also share it with their following in the event that they find it helpful. They will also promote your content to their followers, increasing the reach of your content. As a result, you get lots of relevant traffic, inbound links, social signals and brand awareness These are all utilized by search engines in determining the quality of your content.

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4.) Brand Recognition and Signals
Search engines may use your brand's identity and awareness to determine the quality of your site and how trustworthy it should be when they rank it in their algorithms. Apart from boosting the quality of your content Social media can also increase brand recognition. This is what Google refers to as a co-citation. Making these co-citations with social media will help improve Google's trust in your company site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing
Since search engines index social media profiles these profiles are now showing as search results. This lets your company's brand show up in search results for alexa ترتيب المواقع brand-related queries, which aren't limited to your company website. However, it's even more than that. Individual tweets on Twitter were previously indexed and appeared in search results, too providing another method for alexa ترتيب المواقع your content to rank in search. It was only temporary for a couple of months until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.