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Five Reasons Social Media is important for SEO

Dolores Duryea (2022-04-20)


What exactly does social media have to do with SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is a rapidly expanding channel of marketing that many businesses have only begun making use of in the last few years, however it's very important to leverage when you're investing resources in SEO. Making and managing social media accounts is extremely essential to aid in SEO efforts, though their benefits aren't immediately obvious. Out of the numerous reasons to think about social media as part of your online strategy Here are five advantages of it to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for some time. Whenever people tweet, like, comment or share a piece of content, this is called a social engagement. The more social interactions a piece of content is able to get, the more social signals you send to your website. Search engines analyze these social signals, and then use them as an index of quality when ranking the content. It's a way of evaluating what content is popular with users over what their automated algorithm decides is of high quality. A piece of content can also be indexed instantly when it's getting a lot of social interaction.

2.) Link Building
The days of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithm has forced SEOs to link build the traditional way: create quality content that is relevant. But how do you reach websites willing to link to your website if asking them directly is considered an "unnatural" link building technique? Social media is the answer. Social media enables you to put your content in front of relevant audiences that may be influenced to link to it if it's worth linking to. Those people will also promote your content to their friends which will increase the impact of your content.

3.) Amplification of content
No matter how top-quality the content you publish, it won't achieve much success unless you amplify it. Sure, email marketing can be an effective way to boost content, but it'll only reach the people in your database of marketing. Social media allows you to increase the reach of your content. Once you share your content, your following will share it with their following in the event that they find it helpful. This will allow them to recommend your content to their followers, thereby increasing your reach. In return, you earn an abundance of relevant traffic, inbound links, branding awareness and social signals These are all used by search engines to assess content quality.

content amplification lifecycle

4) Brand Recognition and Signals
Brand identity and awareness can tell search engines much about the credibility of your site's content and how much it should be believed to be in its ranking algorithms. Apart from boosting the quality of your content Social media can also to increase awareness of your brand. Google refers to this as co-citation. These co-citations can be developed via social media in order to increase Google's trust as well as aid with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media accounts for a few years now and this means that they show up in the search results pages. This allows your business to appear in search results for شراء متابعين تويتر your branded search queries on more than just your own website. But it gets even better than that. Tweets on their own from Twitter were once indexable and included in search results. This allowed your content to be more prominent in searches. It was temporary, however, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.