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5 Reasons Why Social Media is Important for SEO

Dolores Duryea (2022-04-20)

What exactly does social media have to do with SEO? At MWI, we get these questions frequently from our the current and potential clients. Although social media has been an increasingly popular channel for marketing in recent times, many companies have not yet started to profit from it. This is especially important if you are investing in search engine optimization. While the benefits of social media may not be immediately apparent, they're crucial to SEO support. Here are five reasons why social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for quite some time now. Social engagements occur when people like, comment or share tweets on a piece of content. A piece of content that has the highest number of social engagements will have more social signals. Search engines analyze these social signals, and زيادة مشاهدات اليوتيوب use them as an index of quality when ranking the content. It's a method of determining what content is popular with users over what their automated algorithm determines to be of high quality. A piece of content can be quickly indexed in the event that it's receiving lots of social interaction.

2.) Link Building
It's long gone of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild the old-fashioned way: write high-quality content that is relevant. How do you get in touch with sites who are willing to link to your site if asking them directly is considered an "unnatural" link building practice? Social media is your solution. Social media lets you expose your content to people who are willing to link to it when it's worthy of linking to. These people will be able to share your content with other people increasing your influence.

3) Content Amplification
You could create any top-quality content you like however, it will not get an enormous amount of attention without amplification. Email marketing is an excellent way to increase the reach of your content, but it'll only reach people within your marketing database. The possibility of reaching new audiences is through social media. If you share your content, the people who follow you will spread it to their networks if they find it useful. The people who share it will promote your content to their followers, increasing your reach. In return, you earn an abundance of relevant traffic, inbound links, social signals and brand awareness All of which are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines may use your brand's image and recognition to judge the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Social media aids in building brand awareness and increases the quality of your content. This is what Google refers to as a co-citation. These co-citations can be developed through social media , which can help improve Google's credibility and aid in brand-name searches.

5) Social Indexing
Search engines have been indexing social media profiles for some time now and this means that they appear in the search results pages. This allows your brand to appear in search results for branded queries that are not limited to your company website. It's more than that. Individual tweets from Twitter were at one time indexed and displayed in search results, too which gave another means to ensure your content's ranking in the search results. It was only for a short time, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.