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5 Reasons Social Media is important for SEO

Chris Shick (2022-04-20)

What does social media have to do with SEO? At MWI, we get lots of questions from our the current and potential clients. While social media has become an increasing marketing channel over the last few years, many companies haven't yet begun to profit from the potential of it. This is particularly important when you're investing in SEO. While the benefits of social media may not be immediately apparent, they're vital for SEO support. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for quite some years now. A social engagement happens when people like, comment or share a tweet about a piece of content. The more social interactions a piece of content receives, the more social signals you send to your site. Search engines measure these social signals, and consider it an index of quality when ranking content. This is a way for search engines to know the most popular content and what algorithm they believe to be as high-quality. Content can be immediately indexed if it's receiving a lot of social interactions.

2) Link Building
It's been a long time when you could make a request for links from other websites. Since the introduction of Google's Panda and Penguin algorithms, SEOs are forced to create links in using the old-fashioned method by creating high-quality content which is relevant to linking. But how do you reach sites that would be willing to link to your site if they are not directly approached as an "unnatural" practice for building links? Social media is the answer. Social media lets you place your content in front of relevant audiences that may be in a position to influence them to link to your content if it's worth linking to. People who be able to share your content with their network and increase the reach of your content.

3.) Content Amplification
You can write all the excellent content you'd like to but it's not going to gain any traction without amplifying it. Marketing via email can be great method to boost content but it will only get to those on your list of marketing contacts. You can reach new audiences via social media. After you have shared your content, your following will also spread it to their networks if they find it useful. The people who share it will recommend your content to their followers, increasing your reach. In return, you earn an abundance of relevant traffic such as inbound links, brand recognition and social signals All of these are used by search engines to assess the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can inform search engines a lot about the quality of your site and how much it should be considered reliable in their ranking algorithms. In addition to boosting your content, social media also helps to increase awareness of your brand. This is what Google calls co-citation. Making these co-citations with social media can help increase Google's trust in your web page and alexa ترتيب المواقع also assist by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing the social media pages for some time now, which means they now appear in results pages for alexa ترتيب المواقع search engines. This allows your company to appear in search results for branded search queries that are not limited to the site of your business. This is even better. Individual tweets from Twitter were once indexed and were displayed in search results. This enabled your content to be more prominent in searches. It was only temporary for a few months before Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.